How 16 finalists emerge in Nokia Don’t Break Da Beat

DigitalSENSE Business News:

A total of 16 finalists have emerged in the Nokia ongoing ‘Don’t Break Da Beat’ rap contest organized in collaboration with Trace TV, the number 1 music urban channel.

DigitalSENSE Business News gathered that the contest approached its peak with 16 lucky finalists from Nigeria and Ghana set to battle for the star prize.

Confirming this, Marketing Manager, Nokia West Africa, Ogbemi Kesiena, said the 16 finalists got this far by posting a rap line on Facebook and Twitter, using one of the key features of the Nokia Asha 210 Smartphone launched in July 2013.

Ogbemi explained that from the audition stage, the contest has been really interesting with many youths from Nigeria and Ghana entering with creative rap lines.

“We decided to take the competition online to give more youths the opportunity to participate and win the cash prize of $20,000. We had over 3,000 entries at the audition which the judges have scaled down from 300 to 32 and now 16 lucky finalists,” he said.

DigitalSENSE Business News also learnt that the 16 finalists comprised of Frank Kwarteng, Charles Ugochukwu Opara, Muyiwa Adebayo, Francis Ikhine, Chukwuebuka Dusten Anyasie, Bobai Bitiyong, Henry Chukwu, Samuel Falowo, Idowu Michael Kayode, Anthony Chukwuma Isamade, Muhammed Nasir Abubakar, Henry Onazi, Oshodin Imadeode Israel, Golden Worlu, Emmanuel Egwere and Miekharry Adefemi Brice.

Ogbemi further said that at this stage the 16 contestants will now have to video-record their rap performance to get votes. Stressing that the video would be uploaded on Nokia Nigeria and Trace YouTube page, so viewers could watch and vote for their favourite contestants.

“Voting will commence on the 14^th of October,” he revealed.

Nokia Don’t break Da Beat rap competition was introduced in 2012 to inspire consumers to express themselves and appreciate Nokia’s range of Asha devices. The show was warmly received by youths in Nigeria and produced TKO as the winner of last year’s competition. Round II of the competition was introduced this year along with the launch of two new cool, sleek, social, youthful and colorful Asha devices, Asha 210 and Asha 501.

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