Close Up N2bn promotion excites consumers

The Close Up Consumer promo which gave away over N2billion worth of toothpaste, is already catching on and creating excitement among consumers and trade partners alike.

The promo, billed to run from August to December 2013, has been dubbed ‘unprecedented’ in the oral care category and is targeted at rewarding over 94 million consumers across Nigeria.

The promo reward Consumers as those who purchase the big family size Close Up toothpaste tube in the red gel, get an extra 30 grams for free, and an extra 50 per cent for consumers who buy the new 15grm sachet.

Mrs. Temilola Johnson, one excited consumer already benefitting from the promo, described the promo as a welcome development adding that the timing is very appropriate.

“I like the idea of the promo because it gives back to consumers. More so, the timing is great, it started just before the Sallah celebrations and will run through the other Sallah celebrations until December when everybody celebrates Christmas. It is indeed a reward promo targeted at everybody,” Mrs. Johnson remarked.

Speaking in like manner, a trader at Daleko Market, Lagos; Mrs. Franca Iwelumo hailed Close Up for the promo and noted that consumers are happy with it. She added that daily sales have gone up since the promo began.

“It is good that Close Up is rewarding their loyal consumers through this promo. My daily sales have increased since the promo supplies entered the market. The promo will also help families improve their brushing habit as some of my customers have told me that they can now afford to brush more times than before,” Mrs. Iwelumo stated.

Dexter Adeola, Brand Manager, Close Up, while responding to customers’ feedback, described it as welcoming but not surprising. He stated that Close Up will continue to delight Nigerians with quality products and reward them in ways that will impact and improve lives.

“We are happy to hear the feedback coming from our customers as we intend to reach every Nigerian individual and family we cater to, with this promo. We will continue to demonstrate our passion for good oral care of Nigerians and provide quality products that meet that need,” Adeola said.

Speaking during the launch a few weeks back, David Okeme, Brand Building Director, Unilever Nigeria, makers of the Close Up toothpaste brand, disclosed that the promo was to show appreciation to Nigerians who have supported Close Up over the years, and have consistently made it the preferred toothpaste brand.

Close Up has been adjudged Nigeria’s Number 1 and most loved toothpaste brand. This was further buttressed when the brand bagged the Award as the ‘Coolest Toothpaste Brand’ at the last edition of the Generation Next Survey Awards in partnership with BusinessDay and HDI Youth Marketeers. The award was considered according to a survey of over 15,000 Nigerian youths aged between eight and twenty-five.

The Close Up range of toothpaste comes in both red gel and green gel, which gives long lasting fresh breath, and cuts across different variants such as Red Hot, Close up Menthol Chill, Herbal and White Now.

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