BMW Motorrad SA is the dominant player in large capacity
motorcycles and that position will be reflected at the AMID Motorcycle Expo
from 8 till 11 August where a full range of BMW’s newest motorcycles will be on
display, reports RoadAhead.
BMW Motorrad South Africa imports and distributes the
full range of BMW Models through its 23 dealers around South Africa, but the
Expo will be an opportunity to see the best of BMW in one place, including an
extensive array of its technologically ground-breaking BMW Rider Gear and
Lifestyle Apparel.
In keeping with BMW’s focus on safety as well as
performance show-goers will be able to discover more about the German
manufacturer’s Rider Academy that offers rider training courses in the areas of
off-road, safety and race track under the guidance of certified instructors.
The programs allow both for different skill levels — from
beginners through to highly experienced motorcyclists — and all types of
motorcycling, whether off-road enduro riding, motorcycling on public roads or
improving riding skills on the race track.
“The AMiD Motorcycle Expo gives us as a motorcycle brand
the opportunity to showcase that we are more than just a motorcycle brand,”
explained BMW Motorrad SA’s national marketing manager, Greg Coetzee.
“We will be displaying two of our newest models at the
show, the new R1200 GS and the F800 GS Adventure as well as selected motorcycle
accessories and some of the newest rider gear available,” he said.
The new R1200 GS is a major leap forward for a model
which has consistently been the best-selling large capacity motorcycle in
adventure-obsessed South Africa.
More safety technology and a significant performance
increase are designed to keep the R1200 GS in its leading position in the
adventure touring segment, though there is every chance that it will be
challenged by its smaller cousin, the F 800 GS Adventure – the first time
anything other than the 1200 has received the rugged ‘adventure’ treatment,
designed to make it a truly go-anywhere motorcycle.
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