Nigerian customers’ of the leading Information and Communications Technology (ICT)
company, MTN, would soon be watching live TV on their data-enabled
handsets, as the company rolls out its new Mobile TV service, especially with Nokia Lumia 920 slated for official launch this week.
MTN
Mobile TV service offers live streaming of TV content and ‘made for
mobile’ video to data-enabled handsets such as Blackberry, iPhone and
Samsung Galaxy range of phones, as well as tablets, such as iPad and
Galaxy Tab, among others.
Although
a type of mobile TV service was pioneered by MTN in 2007, it was on the
Digital Video Broadcasting for Handheld (DVB-H) platform, which
requires customers to purchase special handsets to enjoy the service.
However,
for the first time in Nigeria, any data-enabled phone or device can
watch television programmes and related content from up to twenty TV
channels on his phone via MTN Mobile TV service.
“All
our customers need to do to enjoy this service is to activate the WAP
browser on their mobile handsets and devices; they can either access MTN
Mobile TV packages via the MTN Play Portal, or by typing in the address
of the Mobile TV portal www.mtnonline.com/imoovtv and they are good to go,” said Mr. Larry Annetts, Chief Marketing and Strategy Officer, MTN Nigeria.
He
said that customers can also send a short message service (SMS) with
the keyword “Mobile TV” to a short code and they will be sent the link
to the Mobile TV portal.
Mr.
Annetts explained that there would be three bouquets to choose from,
depending on a customer’s budget and it would be possible to subscribe
to one or more Mobile TV bouquets. Speaking further, he explained that
each bouquet comprises a selection of TV channels providing a variety of
content ranging from news to sport and entertainment, among others.
A
distinct advantage of the service is that customers will be able to
select the channels of their choice from a bouquet of channels provided,
he added.
Mr.
Annetts stated that MTN Mobile TV service is already active on the MTN
network and will be available commercially to customers shortly.
MTN
Nigeria’s Corporate Services Executive, Mr. Akinwale Goodluck, in his
comments said “MTN Mobile TV is another addition to a long list of
innovative products and services we have developed for the benefit of
our customers.” He said the introduction of the service bears testimony
to the commitment of the company to lead innovation and customer
satisfaction in the industry.
He
said the company would continue to invest massively in the network to
deepen its capacity to delight customers with more innovative products
and services.
*This piece was contributed by John Awe, a PR Executive with XLR8
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