Digital Marketing with CFA: DigitalSENSE Business News
MOST individuals frequently shy away from investing their
time in ICT, digital media, social media, SEO, etc for either of these two
common factors: they simply lack the time desired, or they may not possess the
financial resources necessary for hiring experienced professionals who are skillfully
trained in their respective areas of specialisation.
Yet, it is pertinently so, especially when it comes to your
business: building an effectual online presence is crucial to your online
promotion and branding. As a universally accepted principle, there are no two
diverse views regarding the vital role executed by a truly strong online
presence in increasing your digital influence and broad-ranging reach. In the
world of ICT, digital media, social media & SEO today, it is doubtlessly
your online presence that helps garnish more leads, and hence conversions,
owing to greater brand awareness.
According to a survey recently carried out under the
auspices of Forrester Research, as much as a good 70% of all consumers have a
considerably stronger tendency to show greater conviction in brand
recommendations through close friends and colleagues. Now let’s proceed to the next
step by asking ourselves a very simply and rather straightforward question:
where would you believe consumers are generally spending more of their prime
time when they wish to ask for good recommendations? As a matter of fact, a
simple and straightforward answer obviously would be on the ICT, digital media,
social media, SEO, and other similar platforms, of course!
ICT:
Academic researchers are well known to have been making
general use the collective phrase ‘Information Communications Technology’, or
ICT as it is more commonly known, since the early 1980s, though it gained
universal popularity towards close of the last century.
Today, the term is also used when reference is made to an
opportune convergence between the telephones networks and audio-visual with the
more elaborate computer networks via a single link or cabling system. This
innovative integration of computer networking systems with state of the art
telephone networks, building management and audio-visual using just a single
cohesive system of management, signal distribution and cabling brings forth
vast economic incentives, in the form of substantive savings in cost due to the
elimination of a telephone network.
In normal everyday circumstances, ‘Infocommunications’ is a
frequently used interchangeable term for ICT. In a real sense,
Infocommunications can said to be expansion of content handling and information
processing functions with telecommunications on a base common with digital
technology.
ICT Technological
Capacity:
Global technological capacity for storing information
increased from 2.6 exabytes (optimally compresses) in the mid 1980s to 295
exabytes (optimally compresses) by 2007, which In CD-ROM terms is comparable to
an informational equivalent of 404 billion in number. With an average thickness
of 1.2 mm per CD, stacking them up one atop the other would have created a pile
that could reach the moon from the earth, and a good quarter of the distance
beyond. By mid 1980s, global technological capacity for receiving information via
broadcast networks working one-way was 432 exabytes of information (optimally
compresses) in the mid 1980s, which took a leap to 1.9 zettabytes (optimally
compresses) by 2007. On the other hand, by mid 1980s, global effective capacity
for exchanging information via telecommunication networks working two-way was
281 petabytes of information (optimally compresses), which jumped in 2007 to 65
exabytes (optimally compressed). In end result, global technological capacity
for computing information with general-purpose humanly guided computers has
seen a phenomenal rise in the last three or so decades.
Digital Media:
The discussion on digital media falls into what may be
termed a much wider process of thinking that propositions the use of technology
for developmental intentions. Furthermore, it may even perceptibly be
recognised as a precept of socio-economic development which is made up of an
unremitting process that transforms the inner working protocol of the society
as one single entity, including its cultural, political, social and economic
organisation.
Though everyone uses digital media in their daily lives,
from office computers to home TVs, and in some forms of modern art as well,
like photography, etc, there are several advantages as well as disadvantages
that at the end of the day almost balance out.
Starting with distinct advantages of the digital media, it
is impossible to ignore the convenience and speed associated with it. Many of
us are accustomed to using digital media because it simply saves a lot more
time in comparison to the old analog media versions. Today larger quantities of
work are achievable in comparatively shorter spans of time; with hardly any
break on TV, games and CDs.
Yet, one exasperating disadvantage of digital media may be
considered its ‘bit rate’ limitations. Implication of this, when compared to
other media, is that the information on real time is not significantly great.
Live broadcasts come short of delivering acceptably good quality. Working on
computers and while browsing the Internet, web pages require persistent
refreshing when searching new information.
Social Media:
Social media opens up doors that were fairly inconceivable
just a few years ago. Given that as a fact, with a tiny bit of imagination and
the determination to achieve results there is so much that you can now do on
your own. Then again, if you are able to get professional help, it will not
only help in making your job that much easier but also put you miles ahead of
the competition. Now, isn’t that really what we would all be the happiest to
realize?
Selecting the branding or marketing agency that is perfect
for you or your business is often an intricate affair. The agency you decide to
work with will gain the privilege of freely handling your precious brand –
tinker with it, mould it and possibly stretch it, as they deem fit. It’s your
right to aspire the result to produce something new and startling, but still in
line with planned strategy and result oriented. You may choose to reach for the
most highly reputed agency, but great reputation comes with a price tag. Will a
new agency that seems promising also have the desired experience level? Digital
design companies that are tech-heavy may have limited know-how concerning
traditional media practices. Traditional businesses may be less familiar when
it comes to digital media. Yet, you need someone who possesses the right social
and digital media skills because this is the area where you are most likely to
unravel your greatest opportunities.
In a nutshell, you want your agency to produce creative
content. As professionals, they must excel at achieving tone and be persuasive.
Should they succeed in targeting the right results for you, they will naturally
make great partners for you. You should thus not have any hesitations in
rewarding them aptly their well deserved labours. After all, going viral isn’t
a phenomenon that’s to be done. It’s a product of the alignment of your
selected agency’s outstanding creativity with related business targets,
audience interest and distinguished competitive positioning.
Find the right agency and you will gain access to an
entirely new world of social media hitherto unknown to you.
SEO:
It’s a known fact that all businesses need SEO. Do you
consider the money spent on SEO as an uncalled for expense or a real time
investment? If applied in a correct perspective, SEO has the inherent potential
to attract more customers; enabling your business to turn out far better
profits compared to what it presently does. Easier said than done, I suppose?
SEO nevertheless takes a lot more expertise and resolve. One of the best places
where you will find assistance and reliable information is obviously through an
efficiently managed SEO service provider. Right guidance will however help you in
making a good initial start.
Liberate Your SEO
Staff:
Should your own business have some in-house SEO staff,
chances are they will be burdened with responsibilities. A small contingent of
experts tasked to handle your entire SEO infrastructure is likely to find their
scanty resources quickly thinning out. Although regular maintenance checks and
appropriate handling of software updates are among routine tasks to be
periodically attended to, these may be consuming up a lot more than necessary
of your SEO staff’s working time, thus laying to waste their highly useful
skills that could otherwise be used efficiently for benefit of the long term
health and wellbeing of your business.
It is essential to free your SEO staff for carrying out
other significant projects, while outsourcing your basic SEO tasks to an
outside professional agency.
Conclusion:
On the long run, both your calendar and marketing plan are
principally intended to function as fluid documents. Though, it is reasonable
to expect that you have deftly mapped out every inch of your ICT, digital
media, social media, SEO, etc. for the remaining part of the year, it is never
too late to induct useful chances, especially if that means revitalising plans
for the betterment of your business sake. We have all heard the wise man’s
words: “A stitch in time saves nine!”
... Making SENSE of digital revolution!
No comments:
Post a Comment