DigitalSENSE Business News:Remmy Nweke/
The latest Oracle study in partnership with the Social Media
Today and Leader Networks has revealed that 97 per cent of executives place
high importance on socially-enabled enterprise.
Oracle‘s Claire Alexander disclosed this to DigitalSENSE Business News, says
that the outcome of the study demonstrates how organizations are leveraging social
technologies and practices.
The survey, she said, attracted over 900 marketing and
technology executives from organizations around the world.
Stressing that the results showed that transitioning to a
socially enabled enterprise, also known as a social business, is a key priority
for business executives.
DigitalSENSE
Business News gathered that the study also highlighted the challenges
organizations need to overcome to realize the potential of social technologies
and practices.
Survey highlights, include the critical role social technologies
and practices now play in business success, and challenges and opportunities encountered
along the way.
It was further gathered that DigitalSENSE Business News during
a panel recently at the Social Media Today Social Shakeup event in Atlanta,
Oracle announced the results of a sponsored study with Social Media Today and
Leader Networks titled “The Socially Enabled Enterprise.”
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