Debonair
Devices Limited, a mobile phone solution provider company registered in the British Virgin Island, has concluded arrangements to launch its Bamboo D700 tablet, into
the Nigeria’s market.
The company, according to the Chief Executive Officer, Mr
Adebola Omololu, is the first tablet computer built specifically for emerging
markets.
He also said Bamboo D700 is the product of a long-term
research developed to help provide solutions to some unique problems affecting
this part of the world.
Consumers in emerging markets, he said, need real-time,
on-demand access to content, the internet, computing and communication tools,
and practical solutions to problems.
He said many of the tablets currently selling in Nigeria and
other emerging markets are developed and targeted at western markets and lean
towards the needs of western and established markets with prices ranging from
$400 to over $5,000.
These tablets, he said, have little or nothing to offer the
developing economies in terms of helping them to find solutions to the myriads
of problems plaguing them saying that this propelled Debonair Devices Limited
to conduct a research which led to the development of Bamboo D700.
“At Debonair, we recognized that tablets are developed to
solve problems and started asking ourselves: how can we develop a tablet
focused on the needs of emerging markets (such as Nigeria), with features that
can match (or exceed) any luxury brand and at prices that appeal to the earning
capacity of individuals in emerging markets?” Omololu said.
He stressed that: “Today, we’re pleased to announce the
launch of the Bamboo D700 tablet computer. The first tablet computer built
specifically for emerging markets.
Some of the unique problems in the emerging markets that the
Bamboo D700 is out to tackle include: Growth of small & medium scale
business, Youth unemployment, Female empowerment, Government: Security,
Education, Agriculture and Local contents.
“In many emerging markets, there are challenges of steady
electricity supply from the national grid. Based on this, we have developed the
Bamboo tablet to run on the optimal combination of the right Computer
Processing Unit (CPU) speed, memory size and battery type to provide the
longest lasting tablet computer device on a single charge”, Omololu added.
He also pointed out that emerging markets have a large
number of users who would adopt tablet computers as their first computer
hardware device for both voice and data usages which may lead to confusion on
data and voice plans.
To resolve this adoption challenge, the Bamboo D700 in his
words, comes with dual-SIM slots so that users can use one SIM card for data
plans and the second SIM-slot for voice calls at the same time.
On solution for high unemployment rate, the Bamboo D700 In
partnership with Jobberman comes preloaded with career features that provide
information on available jobs within a specific country and matches these jobs
with potential candidates.
Omololu said that research carried out by Debonair Devices
limited shows that the drivers of job creation are new businesses that
typically hire 2 to 10 people at inception and as their businesses grow, they
exponentially increase the number of new hires and by extension reduce
unemployment.
“On the flip side for hirers” he stated, “the application
allows SMEs to tap from a pool of resources of the best possible team that will
take their businesses to the next level. In addition to this application,
Debonair estimates that the launch of the Bamboo tablet computer today will
lead to the direct and indirect engagement of 2,420 individuals over the next
12 months in Nigeria alone”.
The Bamboo D700 is available at all Airtel shops nationwide
comes with a free Airtel SIM card, 100MB of data, 20 Free SMS, & 20 minutes
voice calls every month for 6 months.
... Making SENSE of digital revolution!
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