World Record: 300,000 Nigerians to brush teeth with Close Up

(L-R), Founder, HEIT Solutions and Project Head, Lagos World Record

 Teeth brushing Challenge, Dr. Lawal Bakare; Category Manager, Oral Care,

Unilever Nigeria Plc, Mrs. Oiza Gyang; Brand Manager, Close Up, Mr.

Dexter Adeola; and Head Protocol, Lagos World Record Teeth brushing

Challenge, Dr. Bimbo Oyedokun at the press briefing for the World Record

Teeth Brushing Challenge at the Unilever Head Office recently in Lagos.

Come Thursday, July 4, 2013, an estimated 300,000 Nigerians may have confirmed their desire to brush teeth at the same time in order to break the world record with Close Up toothpaste.

DigitalSENSE Business News recalls that leading oral care brand, Close Up toothpaste, reiterated commitment to promoting a healthy oral care culture.

The world record breaking teeth brushing challenge is being organised in partnership with Lagos State government, Nigerian Dental Association (NDA), HEIT Solutions, Vas2Net & Core Media.

Also, DigitalSENSE Business News, gathered that the challenge would assemble 300,000 students who will brush at the same time at different locations. The latest World Record on such feat was done in India where an event brought together 177,003 people to brush their teeth at the same time.

With the foregoing, Nigeria hopes to rubbish the Indian six-year-old record with the current teeth brushing challenge.

Category Manager Oral Care, Unilever Nigeria, makers of Close Up toothpaste, Ozia Gyang, said that Close Up was putting its weight behind the challenge as a way of reemphasising the importance of healthy oral hygiene and regular care of the teeth and mouth by brushing twice daily. She said that the Challenge was in line with the brand’s ‘Brush Twice Daily’ campaign.

Close Up Brand Manager, Dexter Adeola, said Nigerians should join hands to make the World Record Tooth brushing challenge a success, urging Nigerians to show their support by brushing twice that day and every other day.

Adeola further said that the benefits of brushing twice daily cannot be overemphasised as a healthy mouth, gum and teeth play a huge role in the overall health of an individual.

Before now, DigitalSENSE Business News, gathered that as part of preparation for the challenge, 300 secondary school teachers have undergone a special Teacher’s Alignment Training Session are expected to lead 1000 students on the event.

The teachers have also been informed of the World Record standards for counting the number of students brushing in each school, the designed model for the tooth brushing as well as the waste recycling element to the attempt.

Close Up has, for over 38 years, been a household name for Nigerians families. This Challenge will go down in history in Nigeria and around the world, as one of the most memorable highlights that showcases the way Close Up loves Naija.

 

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