Online retail stores in Nigeria may be in for a big contest as a new
entrant RytesDeals is set for its own market share by offering 75 per
cent discount on online purchase.
A wholly indigenous firm, RyteDeals says its ready to battle space with
some existing online retail stores including Konga and Jumia to name a
few by entering the market with 75 per cent discount on products and
services purchased at www.rytedeals.com.
Managing Director and CEO, RyteDeals, Mr. Victor Alaofin, told DigitalSENSE Business News that they have developed the strategies to
align with the strong positive sentiment towards online shopping in
Nigeria among the over 40 million Internet population.
Alaofin in a press statement made available to DigitalSENSE Business News, predicted that about 57 per cent of the 40 million Internet
population in Nigeria will continue to make purchases online, as long as
“it offers the best value always.”
He also said that some products on offer at RyteDeals include cars,
properties, gadgets, health & fitness, as well as food, electronics,
clothings, medical services, trainings, events, tours, accessories.
In addition, he said that there are opportunities in the country’s
e-commerce space and more Nigerians are willing to shop locally owing to
the fact that shopping online is “faster, convenient and cheaper.”
He disclosed that RyteDeals is an initiative of Ryte Internet
Technology, a proudly Nigerian IT company with a focus on using the
internet to benefit its teeming customers, which commenced operation on
June 10, 2013.
“RyteDeals is the most efficient customer acquisition open scheme to
businesses anywhere in Nigeria. We assist companies to promote their
products and services in the most cost efficient manner. We give intense
online expose for a minimum of 7 days. This could be more depending on
the value of the service or product in question,” he said.
On competition, Alaofin said RyteDeals is a value-driven company and has
a wide range of ideas and structure to serve its customers better. One
of these ideas, he revealed is "dial-a-deal" through which customers
could dial a phone number to get ‘enhanced, convenience service.’
Business owners, he said, equally have opportunity to get the “Ryte
customers, market recognition and reach for their products and
services.”
RyteDeals, DigitalSENSE Business News gathered is promoted primarily
online via subscriber-based daily e-newsletter and has reached several
thousand of Nigerians daily with the best value deals in the country.
"It has very strong social media presence and offer offline sales via a strong nationwide agency network," he said.
Correspondent/DigitalSENSE Business News
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