DID you know Twitter wasn’t really
meant to work as a social networking platform? In true fact the site came into
existence just 7 years ago as a podcasting company’s in-house messaging
service. Yet things have really changed over time and it’s for the betterment
of everyone.
On the web of social media, the
world survives on a crude diet of rapid change and fast media evolution, while
the unhurriedly smouldering maturation of Twitter maintains a stealthy stride
under the radar as well as the rapid changes introduced by Facebook such as its
new graph search and timeline, which have helped in attracting an endless
stream of comments, blog articles and attention of the mass media. Without many
of us really taking a real notice, Twitter has steadily developed into a viable
social network for multi-media usage and applications.
Simply Tweeting Text
As generally noted, lot of us
make use of the site for just tweeting our links and text. Normally, people
tend to simply overlook the fact that they can further enhance their engagement
by adding images, videos and more so even Slideshare presentations, viewable
within this platform. Twitter hopes people will use their network for sharing
the multi-media in more ways than one. The site admin is wagering on bringing a
new change in the communication and video marketing world; with their latest
video service known as ‘Vine’ wholly integrated into the ecosystem of Twitter.
Prime aim of Twitter is
converting video into a marketing medium which is acceptable, snappy, short and
sharp. Moreover, it should also slice through the muddle just as it was
accomplished with their unassuming text of 140 characters.
Effective Marketing through
Multi-media and Multi-channel
One often asks the question:
“Which social network is best to use?” The simple answer is: “The ones largely
frequented by majority of your projected target audience. Besides, you must use
as many of them as you are able to easily manage, provided your resources and
time allow you the privilege.” Your prime goal ought to be marketing that is
based upon multi-channel.
In today’s digital world, it’s
never a wise thing to do to let your plans be simply experiential, or mobile,
or TV or just social. In contrast, it should be a well planned combination of
paid, shared, earned and owned media connections that really count. In short, a
combination of multi-media and multi-channel is essential for creating
marketing synergies which hold the latent potential of turning viral.
Snippets of internal research
released by Twitter help to vividly demonstrate to which extent the site’s
platforms have now become extensively multi-media affluent. Moreover,
progressively increasing function of Twitter as a proficient engagement and
buss tool for news organisations, journalists and other users for increasing
the number of their followers as well as retweets is also emphasised on a broad
scale. More you tweet, more followers you will succeed in getting!
Did you know that Twitter now
has its own advertising platform? Still in beta but soon to be released to the
general public. This proves that it is usually smarter to start small and grow
organically.
... Making SENSE of digital revolution!
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