|
(L-R), Founder, HEIT Solutions and Project Head, Lagos World Record
Teeth brushing Challenge, Dr.
Lawal Bakare; Category Manager, Oral Care,
Unilever Nigeria Plc, Mrs. Oiza Gyang; Brand Manager, Close Up, Mr.
Dexter Adeola; and Head Protocol, Lagos World Record Teeth brushing
Challenge, Dr. Bimbo Oyedokun at the press briefing for the World
Record
Teeth Brushing Challenge at the Unilever Head Office recently in Lagos.
|
Come
Thursday, July 4, 2013, an estimated 300,000
Nigerians may have confirmed their desire to brush teeth at the same time in
order to break the world record with Close Up toothpaste.
DigitalSENSE Business News
recalls that leading oral care brand, Close Up toothpaste, reiterated commitment
to promoting a healthy oral care culture.
The
world record breaking teeth brushing challenge is being organised in
partnership with Lagos State government, Nigerian Dental Association (NDA), HEIT
Solutions, Vas2Net & Core Media.
Also,
DigitalSENSE Business News, gathered
that the challenge would assemble 300,000 students who will brush at the same
time at different locations. The latest World Record on such feat was
done in India where an event brought together 177,003 people to brush their
teeth at the same time.
With the foregoing, Nigeria
hopes to rubbish the Indian six-year-old record with the current teeth brushing
challenge.
Category
Manager Oral Care, Unilever Nigeria, makers of Close Up toothpaste, Ozia Gyang,
said
that Close Up was putting its weight behind the challenge as a way of
reemphasising the importance of healthy oral hygiene and regular care of the
teeth and mouth by brushing twice daily. She said that the Challenge was in
line with the brand’s ‘Brush Twice Daily’ campaign.
Close Up Brand Manager, Dexter
Adeola, said Nigerians should join hands to make the World Record Tooth
brushing challenge a success, urging Nigerians to show their support by
brushing twice that day and every other day.
Adeola further said that the
benefits of brushing twice daily cannot be overemphasised as a healthy mouth,
gum and teeth play a huge role in the overall health of an individual.
Before
now, DigitalSENSE Business News,
gathered that as part of preparation for the challenge, 300 secondary school
teachers have undergone a special Teacher’s Alignment Training Session are
expected to lead 1000 students on the event.
The
teachers have also been informed of the World Record standards for
counting the number of students brushing in each school, the designed model for
the tooth brushing as well as the waste recycling element to the attempt.
Close Up has, for over 38 years,
been a household name for Nigerians families. This Challenge will go down in
history in Nigeria and around the world, as one of the most memorable
highlights that showcases the way Close
Up loves Naija.
... Making SENSE of digital revolution!