As Philips Consulting Limited advances to
release its 2013 Web-Jurist rating on Thursday, Nigerian telecom operators, banks,
insurance companies, discounts houses among others are jostling for honours.
DigitalSENSE
Business News gathered that the annual event has become a landmark that has
redefined the way private sector players using the digital media to conduct
transactions, according to the organizers.
Also, DigitalSENSE Business Newslearnt
that the Web-Jurist Version 11.0, which is in its eleventh year holds at Eko
Hotel, Lagos, with 22 banks, eight telecommunications operators, 24 insurance
companies, 14 investment companies and seven discount houses websites and
mobile versions evaluated based on the ease of transactions, security and use
of latest technologies and customer centricity.
Confirming this to DigitalSENSE Business News,
head, technology division at Phillips Consulting, Mr. Seun Ngonnase, said
Web-Jurist evaluation tool uses intelligent algorithms and processes, involving
a detailed step-by-step web analysis to evaluate the effectiveness and
performance of websites based on aesthetics, technical aspects, site content,
web transaction processing, customer experience and performance.
The chief executive officer, Phillips
Consulting Limited, Mr. Folusho Philips, was quoted as saying the primary
objective of the ratings is to evaluate the effectiveness of websites focusing
on the financial, insurance and telecommunications industries, giving
consideration to benefits that customers value in an effective website.
“Since
last year, we have been reviewing digital communications strategy and medium of
most financial services industry and telecommunications industry. We have noticed a move away from the
traditional desktop and laptop means of accessing sites mobile version with the
use of smartphones and tablets. What we have done is to extend Web-Jurist 11.0
to mobile versions. We started the basic evaluation of these websites about six
months ago. From August 28 to September 5, 2013 we conducted a comprehensive
digital communication evaluation of the sites," he said.
Under normal circumstances, he noted that Web-Jurist looks at the issues that
affect security, adding that this year, there is a collaboration with Google Incorporated to
talk about how Nigerian businesses could use Big Data to enhance their
businesses. Hence, keynote presentations would be made by Mr. Ola Fagbamigbe, programme
Manager, Enterprise Partner Operations, Google UK Limited as well as Mrs. Juliet
Ehimuan, Country Manager, Google West Africa.
Philips disclosed that key players expected at the event
include all the financial services industry operators, telecom companies,
Central Bank of Nigeria, government functionaries, National Planning Commission,
Federal Inland Revenue Service, National Bureau of Statistics, to name a few.
According to him, since its
maiden edition in 2001, the Web-Jurist has lived up to its billing by
successfully establishing a barometer for rating banks and non-bank financial
institutions websites.
DigitalSENSE
Business News recalls that last year, MTN Nigeria, GT Bank Plc,
Consolidated Hallmark Insurance and Kakawa Discount House emerged the 2012
Web-Jurist overall best websites in the telecommunications, banking, insurance
and discount market segments.
In 2011, UBA won the award best aesthetics,
Zenith Bank for best technical aspects and best customer experience, Access
Bank for best site content, Oceanic Bank for best financial services.
... Making SENSE of digital revolution!
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