Acclaimed most
integrated Information Communication Technology (ICT) firm, Zinox Group, has named
Nigerian artist, Iyanya of the Kukere fame as her Brand Ambassador.
According to Zinox,
this move promises to define the mutually beneficial relationship between
technology and culture.
Zinox and Iyanya put
pen on paper in a ceremony held at the Zinox corporate headquarters in Gbagada,
Lagos.
The Group Secretary and
Legal Adviser, Mr. Chris Ozims told DigitalSENSE Business News that as brand Ambassador,
Iyanya would feature prominently in the advertising and public relations
materials of all the companies of the Zinox Group, namely Task Systems Limited,
Technology Distributions Limited, Zinox Technologies, Buyright Africa Dotcom
and TD Plus.
He elucidated that all
Zinox PCs and laptops, including the new ones to be launched would all come
standard with Iyanya video and audio embedded. Stressing that Zinox, an
indigenous world-class digital group is living her talk by creating hope for
modern Nigerians and sustaining her commitment to digital democracy.
Ozims also said that
the Zinox Group would soon release the roadmap with Iyanya for the next 12
months, the duration of the contract.
For the Corporate
Affairs Consultant Mr. Echika Ezuka the choice of Iyanya was because of his
appeal to youths across Africa, a target that Zinox intend to reach more
forcefully with its ICT penetration messages.
He said that the youth
have always been the centerpiece of the Zinox corporate social responsibility
leading to the donation of digital centers and computer laboratories to some
tertiary and secondary across the country.
As said by him, Zinox
Group had before now reached the youth through sports with the sponsorship of
the 8th All African Games in Abuja in 2003 and the African Universities Games
of 2005.
Iyanya as Zinox Brand
Ambassador represents faith in the growing capacity of the Nigerian Artist,
Zinox and the Nation. The underlying philosophy, he said, is that we must learn
to accept what is ours, allow it to grow and bloom gradually to perfection. The
Zinox Group is aware that Nigeria would be better off if companies like Zinox
sponsored promising Nigerians like Iyanya in preference to sponsoring some
foreign artist.
Zinox launched in 2001
by world-class Nigerian Digital Entrepreneur, Leo Stan Ekeh, is Africa’s
Integrated ICT Solutions Company and has been the nation’s Digital backbone on
certified PC Assembling, Advanced Biometric Solutions, E-Library and Digital
Power Solutions, and rated as class “A++” Systems Integrators with local and
International capacity to handle sensitive ICT projects. Zinox successfully intervened
for INEC in 2006 and 2011 Voters’ Registration amongst other national and
multinational sensitive projects.
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