The
first star prize winner in the monthly draw, a 26 year-old mechanic, Stephen
Mbah, 2013, FC Barcelona promo organised by the acclaimed most innovative
telecommunications company, Etisalat Nigeria, to build its brand affinity with customers.
Ubah
was presented with the prize he won, a brand new Mercedes Benz ML 350 SUV 2013
model at a ceremony at the Ikoyi, Lagos office of Etisalat on Thursday July 25,
2013.
DigitalSENSE Business News gathered
that five other customers who won N500,000 each in the monthly draw were also
presented with their cash prizes.
Excited
Ubah, who travelled from his base in Nasarawa State to receive his prize, on
receiving the keys to the vehicle, gave God the praise for the opportunity.
“To
God be the Glory! I could not believe it until I received the second call from
Etisalat. I have been using Etisalat for years now and I always try to answer
all the questions during the promo, but this is my first time winning and it is
a car,” he said.
Keys
to the Mercedes Benz SUV were presented by Director, Consumer Segment, Mr.
Oluwole Rawa and Director, Retail Sales, Mr. Charles Ogunwuyi, both of Etisalat
Nigeria.
Rawa
explained that two more cars would be won by customers before the end of the promo.
“Stephen Ubah has won the first Mercedes Benz ML350. We have another ML350 to
be won, followed by a Mercedes Benz G-Wagon. It is only going to get bigger and
better this year. In this year’s Promo, we have stepped up from Range Rovers to
Mercedes Benz SUV during the monthly draw,” he said.
Disclosing
that last year, 90 Etisalat subscribers won N500,000 each during the daily draws,
but this year, we would be giving out the N500,000 cash prize to 180
subscribers because Etisalat wishes to make more consumers happy and prosperous.”
Etisalat,
he said, has been the official international partner of the FC Barcelona for
over four years.
“We
are celebrating fans of FC Barcelona. FC Barcelona is known for quality
football and innovation, which are values that Etisalat too is premised on. This
symbiotic relationship with FC Barcelona has enabled us to engage our customers
who are football lovers. The FCB Promo creates a suitable platform to connect
with, celebrate and reward our esteemed customers, particularly those
passionate about international football. We did it last year and fulfilled our
promises. The Promo will run for 90 days this year, with the ultimate prize of
a trip to Barcelona to watch the FCB play live,” he said.
Also,
five other lucky customers, who received a cheque of N500,000 each, include Dandy
Odionye, Fagbile Ibikunle, Chinakwe Nikki, Kingdom E. Olukutu and Edafe
Yarhere. The five winners made up the second set of daily draw winners.
Etisalat officials told DigitalSENSE Business News that
to participate in the FCB promo, a subscriber first sends WIN to 777 via SMS. Each
text message costs N100. The Etisalat FCB Promo runs till September 14, 2013.
Correspondent/DigitalSENSE Business News
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