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| Dabengwa, MTN Group CEO: |
MTN Group has announced the raking of 200
million subscriber milestone within its domain, just as it has launched R200
million initiative, to improve the quality of education across its markets in
Africa and the Middle East over the next two years.
DigitalSENSE Business News
gathered that achieving the 200 million subscriber mark comes a year before it
celebrates 20 years of connecting people and economies, from South Africa - the
launch pad -to South Sudan, its most recent market.
According to MTN Group President and CEO,
Mr. Sifiso Dabengwa, MTN has a particular opportunity to make a meaningful
contribution to social development.
“Due to the lack of access to quality
education and infrastructure, and low literacy rates in most of these
countries, MTN has chosen to direct a significant amount of its corporate
social (CSI) spend towards education over the next two year. This will provide
people with the skills, knowledge and confidence they need to make positive
decisions about their lives,” says Dabengwa.
MTN runs a comprehensive multi-country CSI
programme through MTN Foundations spanning education, health and other national
priorities. A grand total of R193 million was spent in these three areas during
2012. Going forward, the company will scale up its contribution towards
building knowledge economies in its markets by investing in more education
initiatives aimed at empowering learners and teachers using ICTs and mobile
learning.
As seen in MTN’s 2013 interim results
released today, MTN is a growth company with a solid performance record and an
aspirational vision to lead the delivery of a bold new digital world to its
customers.
It will continue to share the fruits of its
success with customers and communities through, among others, offering
affordable and innovative services, as well as investing in social upliftment
and network infrastructure to improve the quality of its services.
“We are grateful to our customers for their
loyalty and contribution to the growth of the MTN brand over the years. Using
that feedback, MTN is making significant investments towards improving the
quality of our service, while also providing solutions designed to make a real
difference in the lives of our customers,” adds Dabengwa.
The MTN brand has achieved great prominence
over the years. For two consecutive years, MTN emerged as the highest ranked
African brand in the prestigious Millward-Brown Brandz Top 100 Most Valuable
Global Brands 2013 survey. Most recently, MTN emerged as South Africa’s most
valuable brand in this year’s BrandFinance Most Valuable Brands Survey, for a
second consecutive year.
“The award is further acknowledgement of
our on-going efforts to enhance customer experience in the various touch-points
in the markets,” says Dabengwa.
To achieve this ambition, which will allow
MTN to provide a seamless service experience to customers across its markets,
the company has launched a project aptly called ‘Perfect 10’. Already launched
in Ghana, Nigeria, Cote d’Ivoire, Zambia and South Africa, the initiative aims
to give customers a 10 out of 10 experience of the MTN network, products and
services. Benefits of the programme are already filtering through to customers.
In Ghana, for example, where the programme was first launched, feedback
received in the early stages of implementation has been very positive.
Looking ahead, Dabengwa says the company’s
new vision, to lead the delivery of a bold new Digital World, and mission to
make our customers’ lives a whole lot brighter, has positioned MTN well for
further growth into the future.
“MTN’s previous vision ‘to be the leader in
telecommunications in emerging markets’ has largely been achieved. The need for
a broader digital offering led MTN to refresh its vision and mission and refine
its strategic objectives. We believe MTN is now ready for the next frontier of
growth - digital services. And we are humbled that over 200 million of our
subscribers are embarking on this journey with us, to lead the delivery of a
bold new digital world” he said.
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