Lenovo creates campaign for unique African Android statue

DigitalSENSE Business News:

Lenovo is blazing the trail by introducing an initiative to create a uniquely African Android statue, commencing with a campaign page on social media.

DigitalSENSE Business News gathered that this campaign is to commemorate the launch of the Lenovo A1000, A3000 and S6000 Android tablets in Africa.

Also, the most famous Android statues have been created by Google and are located at their corporate headquarters (Googleplex) in Mountain View, California.

In addition, these statues are milestones in the history of Android, and having traditionally been based on the code names for the versions of Google's Android mobile operating system, which are named alphabetically after desserts: Cupcake, Éclair, Frodo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jellybean.

Equally, it has been rumoured that the next official version of Android will be called Key Lime Pie, a traditional American dessert – but Lenovo has decided to launch a campaign to ask Africans what they would name it if they had a choice and Lenovo would then build a statue, modelling it after the winning name.

According to Graham Braum, Country Manager of Lenovo Africa, the campaign is accompanied by a social media competition on Lenovo Africa Facebook page, asking Android and Lenovo fans, in South Africa, Nigeria and Kenya, to name the statue.

The winner of the best and most creative name, he said, will receive a hamper full of Lenovo goodies worth USD 2,000, about N300,000 with anticipation to unveiled the winner in October this year.

Lenovo, he said, is thrilled to create Africa’s first ever Android statue to celebrate the launch of new range of tablets.

“Our latest Android tablet family is perfectly matched to meet our customers’ demands. We’ve noted that 7” tablets are well accepted, particularly by young, active users who are always on the go, so we’ve created devices that address these customers’ needs, as well as devices for more demanding gamers and multimedia users. We are confident that our Android family will appeal to customers across Africa as we’ve made them highly accessible and flexible to serve multiple needs, styles and budgets,” he said.

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