Etisalat unveils EasyFlex

(L-R): Director, Product & Service, Mr. Lucas Dada; Head, Consumer Market, Mr. Idowu Adesokan;

Chief Commercial Officer, Mr. Wael Ammar; Manager, High Value Prepaid, Miss Chinelo Mbanefo;

Chief Executive Officer, Mr. Steven Evans and Director, Marketing Segments & Strategy, Mr. Oluwole Rawa,

all of Etisalat Nigeria, at the Etisalat EasyFlex launch, held at Protea Hotel, IKoyi, Lagos, on Monday.

Acclaimed leading innovative and fastest growing telecommunications company, Etisalat Nigeria has unveiled the first of its kind Flexible bundle package known as EasyFlex.

Chief executive officer, Etisalat Nigeria, Mr. Steven Evans, said, the new Flexible package is an all-in-one plan which offers customers the best value for money in and true freedom to browse, text and make calls to any network whichever way they desire, without any restrictions.

The Easyflex plan, he said, comes with four variants the Flex N1000, Flex N700, Flex N500 and Flex N300. Flex N1,000 offers customers up to 100 minutes talk time to call any network or 100 megabyte data or 400 SMS to any network; Flex N700 bundle offers customers 70 minutes talk time to call any network or 70 megabyte data or 280 SMS to any network; Flex N500 offers customers 50 minutes talk time to any network or 50 megabyte data or 200 SMS to any network; while Flex N300 offers customers 25 minutes talk time to any network or 25 megabyte data or 100 SMS to any network. Customers can however mix and match as they browse, call and send SMS to all networks as they wish on all four variants of Easy Flex.

Etisalat customers on any of the prepaid packages who wish to enjoy the huge benefits of easyflex will have to migrate by dialing *344*bundle of their choice#. For instance, to purchase Flex N1,000, customers  should simply dial *344*1000#, *344*700# for  Flex N700, *344*500# for Flex N500 and *344*300# for Flex N300.

Additionally, Mr. Evans said, the company invests heavily in research in a bid to understand the needs, lifestyle and communication habits of its customers, stressing Etisalat’s commitment to customer satisfaction, saying that this is at the heart of its business.

“It is our brand nature to provide value for all our customers through our products and services. Our products and services are easy and simple to understand, and are tailored to help the subscriber get instant access to family, friends and business partners via voice calls, data and SMS. Etisalat has taken advantage of consumer insights to design easyflex – which bundles, SMS, Data and Voice services all-in-one product that offers the best value for money in Nigeria”, he said.

Also speaking at the launch, Etisalat’s Chief Commercial Officer, Wael Ammar said that migration to Easyflex is free and any customer seeking to enjoy the benefits of Easyflex should simply purchase the bundle of their choice by recharging N1,000, N700, N500 or N300 and dialing the required opt-in code.

“Easyflex is flexible because you can use the bundle for either local or international voice calls, SMS, or Pay-as-You-Go data or a combination of all these services without restriction. It also offers lower tariff on voice calls, SMS and data thus giving the customer the freedom to make more calls, browse and text for less,” he said.

Ammar pointed out that as a customer-focused business in a highly competitive telecoms industry whose customers are increasingly becoming sophisticated, consuming more data, and embracing the use of smartphones, tablets and data-enabled devices, Etisalat continues to evolve.

 
“We continue to segment our market to create products that are suited to the demands of our customers. Easyflex is our latest response to the changing tastes and preferences of our customers. It is the product for young upwardly mobile professionals, trend setters and discerning business people”, Ammar said.

Remmy Nweke
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