According
to a press statement made available to DigitalSENSE News, the change in name
which takes immediate effect is intended to reflect the company’s growing
market presence in the region.
Since inception in 1989, Sony has been
covering mainly the countries in and around the Gulf region, the company’s
regional operations have expanded to cover all markets of the Middle East
including Pakistan, Turkey and the entire African continent.
“Sony Middle East and Africa FZE will
better reflect Sony’s expanding market coverage in the region,” official
declared.
DigitalSENSE
News
recalls that Sony Middle East and Africa FZE is a
100 per cent subsidiary of Sony Corporation and is the regional headquarters
for the Middle East and Africa regions.
The
company is engaged in the business of Sony Consumer Electronics, VAIO laptop
computers, Computer Peripherals, Data media, Recording Media and Energy
(Batteries), Mobile Electronics (Car Audio) and Computer Entertainment
(PlayStation) products in more than 40 countries in the region.
Aside
stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle
East and Africa leads execution of various logistics, sales, marketing,
advertising and customer services activities through its business partners and
representative offices.
A
network of representative offices in Kenya, Saudi Arabia and Pakistan, in
addition to well over 250 accredited third party service centers reinforces
Sony’s presence in key markets in the region.
Remmy Nweke
... Making SENSE of digital revolution!
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