Thursday, June 13, 2013

Collaboration: A Pandora box for Local Content



The NEED for more collaboration between service providers, especially in infrastructure sharing, may have necessitated the recent joint efforts by the Internet Exchange Point of Nigeria (IXPN) and the Nigeria Internet Registration Association (NIRA) hosted a two-day.

Welcoming participants, chairman, Board of Trustees (BoT), the Internet Exchange Point of Nigeria (IXPN), DEACON CHIMA ONYEKWERE, represented by Chief Sam Adeleke said that at the MUSON Centre venue in Onikan-Lagos, which theme focuses on “Sustaining Local Internet, the Way Forward for Nigeria.”

This Forum, he said, is an annual event being hosted by IXPN and NIRA collaboration with the Nigeria Internet Registration Association (NIRA). As you may be aware, both organizations were established approximately eight years ago, but IXPN commenced business officially seven years ago.

While the Internet Exchange Point of Nigeria (IXPN) was initiated in 2005, it started business officially in 2006 as a Limited by Guarantee (LtGe) entity; it embodies the physical network infrastructure that allows Internet Service Providers (ISPs), telecom companies, educational institutions and other Internet Protocol (IP) centric organizations to exchange data traffic between their respective networks.

So,  IXPN existence facilitates networks to interconnect through the exchange, providing the necessary environment to keep local internet traffic local, stable and reliable with benefit to end-users being reduction in costs, latency and increased speed to name a few.

Historically, he said, IXPN was ignited after the participation of former president, Chief Olusegun Obasanjo during the World Summit on Information Society (WSIS) of 2005, precisely after visiting the United Kingdom eXchange Point, where he got some insights on the benefits of the eXchange, especially to the citizenry by way of reducing cost of internet traffic.

The role of the former president to the founding of IXPN shows the extent political will can change the face of a nation and we commend Obasanjo for this feat among others, achieved during his tenure as president of this great nation, Nigeria.

On the other hand, the Nigeria Internet Registration Association (NIRA), is a not-for-profit organization charged with the management of the Nigeria country code Top Level Domain (.ng ccTLD), which is best described as the nation’s identity on the cyberspace and was founded on March 23, 2005.

He said, the primary purpose of an Internet Exchange is to allow networks interconnect directly, via the exchange, rather than through one or more third party networks. Therefore, IXPN became the first and only neutral Internet eXchange Point in Nigeria since 31 October, 2006.

The key purpose of eXchange Point, therefore, is to allow networks to interconnect through the exchange, which in effect benefits all the networks or operators through reduction in costs, latency and bandwidth typically as well as decrease in capital flight from hosting data abroad. 

The chief executive officer, IXPN, Mr. Mohammed Rudman, dwelling on ‘Internet Content Ecosystem and Way forward for Nigeria,’ said that in moving forward, government should come up with the right policies for right-of-way and issues of multiple taxation. Maintaining there is need for intervention fund to bridge the gap in in-country fiber to ensure uniform pricing across the country, “this would dramatically increase the demand for Internet and eventually drop the cost.”

Rudman pointed out that interconnected with IXPs across the six geopolitical zones, ensures all IP-centric organizations are interconnected, hence the organization of local Internet content awareness campaign across the country is very important.

He went on to state that Colle and Roman in a recent study considered local content to broadly mean “the processing and diffusion of information customized in any suitable format to fit the needs of a specific community.”  Emphasising that others prefer the notion of relevance suggesting that local content is content that is socially, culturally, economically, and politically relevant to a given society.

“There can never be sustainable broadband access in Nigeria without IXPs and local content,” Rudman declared, insisting that Nigeria must move from content consumers to content creators through collaboration, even as he commended all the supporting companies led by MTN Nigeria Communications.

Chief operating officer, NIRA, Mr. Ope Odusan in his presentation said that dotNG is a reliable platform for digital content distribution in Nigeria, adducing reasons why Nigerians should register a dotNG domain name, asserting that it gives the owner a unique identity on the internet, as it affords you a virtual global presence round the clock.

He also said that a dotNG name is a very good tool for branding for business users, secure electronic communication, wealth creation for content producers, and e-Commerce. Odusan urged Nigerians to see domain brokerage as a big business for domain entrepreneurs, adding that there are investment opportunities in domain cyber estate business development.

On content monetization, Mr. Odusan said that the likes of Pay Per Click Revenue from keyword domains could increase revenue flow for domain names like danci.ng, monitori.ng to name a few. According to him, what makes dotNG name reliable, is that it has 3R Registry design, which is of global standard with public WHOIS server on port 43, public WHOIS web interface, EPP interface for the registrars, Escrow backup with Cocca, stealth primary server, insisting that dotNG is reliability and has redundancy.

In addition, he said, NIRA has motorized Automatic Voltage Regulators (AVR) for each power source, therefore, doubling the power source, dual Automatic Transfer Switch (ATS) with multiple power packs in each equipment, which are remotely monitored for power, with ability shutdown devices remotely as well as network monitoring  and content producers.

“Content is King,” he declared, adding that the main driver of the Internet growth is content, which could come in form of applications like electronic mail (Email), Voice over Internet Protocol (VOIP), Web, blog, Facebook, Video among others.

He, therefore advised Nigerians and participants precisely to turn their content into cash because cash is Queen.

“Turn your content, new and old into cash by using the power of dotNG via digital Internet content,” he said, adding that these could be optimised by emails with dotNG domain name, blogs with dotNG domain name, mobile Apps, online radio streaming  among others.

Remmy Nweke
 

... Making SENSE of digital revolution!

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