ITRealms:
The year 2014 has started in earnest with plenty of predictions from religious to economy and down to technologies, reports DigitalSENSE Business News.
It was not unfounded, therefore, that the latest Ericsson ConsumerLab research, for instance, identified some of the most important consumer trends for 2014 and beyond, stressing that apps change society, just as peoples’ body are now saturated with new passwords and sensors with far-reaching implications.
Video consumption on the rise:
On video consumption, the research revealed to DigitalSENSE Business News, increases as the number of friends have high influence on what people definitely spend their time to watch.
DigitalSENSE Business News notes with the just ended year, 2013, Ericsson ConsumerLab had recognized the hottest consumer trends for 2014 and beyond following over 15 years experience in conduct of research to explore people’s values, behaviors and ways of using Information and Communication Technology (ICT) products and services.
The Head, Research at ConsumerLab, Mr. Michael Björn, told DigitalSENSE Business News “Our global research programme is based on annual interviews with over 100,000 individuals in more than 40 countries and 15 megacities.”
He pointed out that the most important trend the Lab discovered in the just ended year was that the mass demand for apps and services across all industries and societal sectors has potential to fundamentally change everyday life.
“Apps change society. The fast global uptake of smartphones has completely changed the way we communicate and use the internet. Now, we enter a new phase of rapidly-diversifying smartphone use and people are looking for apps across all sectors of society. This includes everything from shopping and daycare to communication with authorities, and transportation. Apps are becoming more important than what phone you use,” he said.
Futuristic in outlook:
Further, DigitalSENSE Business News gathered that the report was futuristic in declaring that people’s body has become the new password, as sites are demanding longer passwords with a mixture of numbers, letters and symbols, which are almost impossible to remember.
“This is leading to growing interest in biometric alternatives,” the report stated citing for instance, that the research found that 52 per cent of smartphone users want to use their fingerprints instead of passwords and 48 per cent are interested in using eye-recognition to unlock their screen.
A total of 74 per cent, the report disclosed, believes that biometric smartphones will become mainstream during 2014.
On the quantified self, ConsumerLab experts state that the blood pressure, pulse and steps are just some examples of how people want to measure themselves with mobile devices, using personally-generated data.
“You only need to start an app to track your activities and get to know yourself better. A total of 40 per cent of smartphone users want their phone to log all of their physical activities and 56 per cent would like to monitor their blood pressure and pulse using a ring,” part of the research revealed to DigitalSENSE Business News.
Internet everywhere:
Whereas the Internet is expected everywhere, the ConsumerLab, highlighted that Internet experience has been falling behind voice, just because smartphone users are realizing that the signal bars on their phones no longer provide reliable guidance, since a signal that is adequate for a voice call may not be good enough for internet services.
“Our research found that the lowest satisfaction is with the internet quality experienced on the subway.
Smartphones reduce the digital divide. Internet access on a global scale is still inadequately and unequally distributed, giving rise to what is referred to as the digital divide. The advent of cheaper smartphones means that consumers no longer need costly computing devices to access internet services,” part of the research also declared.
On the other hand, a total of 51 per cent of consumers globally feel, the ConsumerLab hinted DigitalSENSE Business News, that their mobile phone is the most important piece of technology and for many it is becoming the primary device for internet use.
Online benefits outweigh concerns:
As the internet becomes an integrated part of our daily lives, the risks associated with being connected are becoming more apparent. 56 percent of daily internet users are concerned about privacy issues. However, only 4 percent say that they would actually use the internet less. Instead, consumers apply strategies to minimize risk such as being more cautious about the type of personal information they provide.
Video on command:
As indicated in the research outcome, despite having greater media choices, most people seem less prone to choose what they watch themselves, due to peer influence, stressing that friends are particularly influential when it comes to viewing video material.
“We found that 38 per cent of respondents say they watch video clips recommended by their friends at least several times weekly. Our friends have almost as much impact on our blog-reading and music-listening habits too,” officials stated.
Making my data visible:
For the ConsumerLab latest research outlook, a total of 48 per cent of consumers use apps to better understand their data consumption. While 41 per cent just want to know how much data they use, 33 per cent want to make sure they are billed correctly and 31 per cent do not want to exceed their operator’s data cap.
“Research also revealed that 37 per cent of smartphone owners regularly use apps to test their connection speed,” part of the research stated.
Living on sensors and resume elsewhere:
The research underscored the fact that as interactive internet services are now commonplace, consumers are increasingly expecting physical surroundings to be equally responsive, hence it is projected that by the end of 2016, around 60 per cent of smartphone owners believe that sensors will be used in everything from healthcare and public transport, to cars, homes and our places of work.
Additionally, this is now the era of play, pause and resume elsewhere, even as 19 per cent of total streamed time is spent on phones or tablets, consumers are increasingly shifting the locations where they watch Television (TV) to suit their daily lives.
DigitalSENSE Business News gathered for instance that people prefer viewing content at home, pause it, and resume watching during their commute to work.
“When changing places, it can also make sense to switch device,” part of the research stated.
... Making SENSE of digital revolution!
No comments:
Post a Comment