Acclaimed first full service public
relations consultancy, The Quadrant Company (TQC), has unveiled a business
portal known as Qlichy.com which facilitates current information on businesses
and organizations in Nigeria at ease.
Managing Director of The Quadrant
Company, Mr. Bolaji Okusaga said at a media launch in Lagos that the Qlichy
Business Portal is the first in a line of Business Intelligence solutions that
will change the face of business in Nigeria.
He also said it will provide a
thought leadership platform through which brands and corporate bodies could talk
about industry issues and ideas.
“Qlichy is a cross between a social network, a
business directory and an E-commerce platform,” he said.
As said by him, Qlichy.com, seeks to expand opportunities
for organizations by maximizing their digital presence while reaching
consumers, stakeholders and other businesses in a unique and cost effective
way.
Qlichy.com, he explained would
serve as a platform for business and industry leaders to lead thoughts in their
various sectors, public discussions on current issues and publicizing of news
and events on brands in Nigeria.
Okusaga also noted that the
changing dynamics of media in Nigeria is one of the factors that necessitated
the development of the platform. According to him, “the world is going digital
even though traditional media is still relevant at the moment, the future lies
in the online media.”
Adding that “About 10 years ago,
the Television was the most consumed medium in the world but today, the
internet has dethroned the Television in terms of media consumption. Today we
have internet television on demand, youtube, internet radio, social networks
and so much more,” he said. The opportunities for business, he said, are evident
and as an industry leader, TQC is keying into these prospects.
Apart from the business directory, he said, the portal also features a social
forum, news and events segment and a platform for thought leadership. The
portal is currently in the beta testing phase and will be fully operational in
2013.
Remmy Nweke
... Making SENSE of digital revolution!
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