Leading consumer electronics brand,
Sony has entered market with the Cyber-shot RX100 camera, which features a host of powerful package
of sleek, compact aluminium body.
DigitalSENSE Business News gathered that Cyber-shot RX100 camera is sleekly
crafted in aluminium for strength, lightness and luxurious looks, the RX100
inherits many advanced imaging features from Sony’s Alpha ‘α’ range of A-mount
and E-mount camera families.
Also it’s seen as an accomplished
partner for travel, portrait or street photography, with impressive picture
quality and intuitive, comfortable control options, thus RX100 is ideal as a
step-up from point-and-shoot cameras.
This camera features the world’s first
1.0-type EXMOR CMOS sensor with a resolution of 20.2 effective megapixels and a
bright F1.8 lens making it the perfect fit for a compact, pocket-sized second
camera for enthusiasts who want to capture pristine stills with refined defocus effect and Full HD video
while they are on the move.
Specially developed by Sony, the sensor
has an area that is around four times larger than the 1/2.3-type imager in
regular point-and-shoot cameras. Capturing far more light than small-sensor
cameras, it is the key to beautiful, detail packed images and Full HD movie
clips with very low noise.
Similar to high-performance D-SLR
optics, the lens features seven-bladed circular apertures. This makes it easy
to produce pro-style ‘defocus’ effects, with subjects in sharp focus against a
smoothly-blurred background. The lens is also equipped with an Advanced
Aspherical (AA) glass element that contributes to the camera’s extremely
compact dimensions without sacrificing optical performance or resolution.
Complementing the 1.0-type sensor and
lens, the BIONZ image processor maximises shooting responses while assuring
exceptionally clean, natural images. It also extends image sensitivity,
allowing clear handheld images in dim light. Speedy burst shooting at up to 10
frames per second (full-resolution) makes grabbing split-second photo
opportunities easy, while the high-speed autofocus locks onto the target in as
little as 0.13 seconds.
Experienced photo enthusiasts will
appreciate the unique Control Ring that surrounds the lens body. Allowing
smooth, fingertip adjustment of exposure, zoom, Picture Effect and other
functions, it makes versatile D-SLR-style creative control over the image
easily accessible.
It’s easy to fine-tune images with a
wide range of manual adjustments, whether shooting stills or Full HD video.
Just like a D-SLR camera, there is a
choice of auto and manual focus modes for even greater control over the image.
The camera offers artistic options to expand shooting possibilities for
enthusiasts and novice photographers alike. Fine tuning the look of the image
is made easy with a choice of six Creative Styles to suit the scene or the user’s
personal preference. Picture Effect offers an inspiring choice of 'in camera'
effects that can be previewed on the LCD screen, including Toy Camera, Partial
Colour, Pop Colour, HDR Painting, Miniature, Illustration, Watercolour and
Other (Note: real-time preview is not available with all Picture Effect
settings).
Shared with the latest Alpha ‘α’ range
of A-mount and E-mount cameras, Auto Portrait Framing makes it simple to
capture personality-packed photos of family and friends. The Cyber-shot RX100
does all the hard work, automatically detecting faces and cropping the scene to
create tighter, pro-style compositions without sacrificing pixel count.
The new Cyber-shot RX100 digital
compact camera is currently available
across Jumbo Electronics showrooms and other leading electronics retailers in
the UAE.
... Making SENSE of digital revolution!
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