The latest Cisco study of Internet
habits of 18-30 year olds across the globe has revealed that smartphones now
rivals laptops as the most single device in use.
This, the study noted shows
how people stay connected to drive every facet of their lives: from work to shopping,
friendships to family.
A brief of the
report made available to DigitalSENSE Business News the 2012 Cisco Connected
World Technology Report (CCWTR), shows smartphones now competes with laptops as
the single most desired device by 18-30 year olds as they are seen as the most versatile
and compact.
“If they had to
choose only one device, a third of respondents preferred a smartphone, while
slightly more than a third favored laptops.
Smartphones have surpassed desktop computers as the preferred workplace device
from a global perspective and were rated twice as popular as a desktop PC
and three times as popular as a tablet.
Also, the
results based on a survey commissioned by Cisco of 1800 university students and
young professionals aged 18 to 30, examined how this generation uses the
Internet and mobile devices to connect with the world around them, and reveals their behaviors, attitudes, issues, and
concerns about the creation, access, management, and privacy of the enormous
amounts of data being generated daily by smartphones, sensors, video cameras,
monitors, and other connected devices.
Sixty per cent of 18-30 year
olds find themselves sub-consciously or compulsively checking their smartphones
for emails, texts or social media updates. Of those, women are more driven to
connect: 85 percent of women versus 63
percent of men find themselves often compulsively checking their smartphone for
text, emails, social media updates.
Equally, over 40 per cent of
respondents would go through a “withdrawal” effect and “would feel anxious,
like part of me was missing” if they couldn’t check their smartphones
constantly. Of those compulsive smart phone users, 60 per cent wish they didn’t
feel so compelled.
Globally, Information
Technology professionals are even more connected, almost one third of IT professionals stated they check their
smartphones ‘continuously’ while 40 percent check at least every 10 minutes. Nearly
70 percent of respondents believe that mobile applications are important to
their daily lives.
More than half said they mainly use mobile applications for
games and entertainment while one in four (27 percent) use mobile applications
for work.
Vendors tend to advertise
thousands of applications in their app stores, but of all those apps being
downloaded daily, a surprisingly low number are actually used on a regular
basis. The majority of Gen Y respondents (60 percent) report using fewer than
10 smartphone apps regularly while only one in five (20 percent) of respondents
said they use 10 to 25 apps regularly
For the “always-connected”
generation, a single mobile device will do, whether it is a personal device or
a company-owned device, which creates challenges for the IT managers who must
safeguard company assets and information. While two out of five said their
company’s policy forbids them to use company-issued devices for non-work
activities, four out of five– almost 80 percent said they don’t always obey
those policies. IT professionals know that many employees don’t follow the
rules, but they don’t understand how prevalent it is: over half of IT
professionals globally thought their employees obey the policy on not using
work devices for personal use.
Further, it was gathered
that about online shopping, (global
trend for 18-30 year olds) nine out of 10 of respondents surveyed said they
engage in online shopping, nearly three out of five (58 percent) report they
regularly rely on customer reviews when deciding on online purchases; an
additional 28 percent consult online reviews occasionally while fifty-seven
percent which is almost 3 out of five-
are willing to share their email address with stores and online sites in order
to receive notices about discounts and sales.
But they are wary of sharing much more than that – few are willing to
share phone numbers, home address or other personal data.
In terms of fueling the
world’s data, almost 90 percent upload photos to share or store on internet
sites, 62 percent upload videos to share or store on internet sites. 87
percent have a Facebook account, and one in 10 have Facebook always up, 41
percent update Facebook at least once a day, and over one in five update
Facebook several times a day and 56 percent of respondents have a
Twitter account, and 21 percent tweet at least once a day.
DSBN
... Making SENSE of digital revolution!
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