Acclaimed world’s largest online
distributor of Nigerian movies, iROKOtv has launched own brand of mobile app
for the platform, in partnership with global phone manufacturer, Nokia.
Head, Business Development for
iROKO Partners, Africa, Adibeli Nduka-Agwu, said that the app was designed to
give Nollywood fans and iROKOtv Plus subscribers access to Nollywood movies on
the go, thus, accessible on the Nokia Lumia Windows Phone 8.
She also informed DigitalSENSE
Business News in a press statement endorsed by Global Communications Officer,
Ms Jessica Hope, that iROKOtv mobile app would give Nokia customers, Nollywood
fans and iROKOtv Plus subscribers access to their favourite movies and will be
available for free on the Nokia Windows Phone 8 devices for the first three
months, when users sign-up.
“The mobile app is available to
Nokia customers who already have a subscription on iROKOtv Plus,” she said.
Further, she said, the app was
built with the same functionality as www.irokotv.com, allowing users to have
total control over their viewing experience and the ability to search the
catalogue of thousands of movies by genre and actor, as well as select movies
to ‘watch later.’
In addition, she said the menu on
the app, the Nokia Lumia Windows Phone 8 provides customers with a number of
additional features to give them a host of extras that include
behind-the-scenes films from movie sets, interviews with Nollywood stars and
additional news and gossip from the world of entertainment.
“The iROKOtv app is a fantastic
addition to the 'Nokia Collections within the Widows Phone Store'. Content is
king, access is key and this app encapsulates this perfectly; awesome content,
available on-demand, accessible on a mobile phone, Nollywood at your
fingertips, wherever you are,” she said.
Adibeli Nduka-Agwu, stressed that
the partnership with Nokia is an extremely exciting development for us. They
are global leaders in the tech and mobile device sectors for emerging markets,
with a dominant presence in Nigeria and West Africa. This combined with their
considerable expertise and enthusiasm in promoting African content, is why we are
delighted with this collaboration,” she added.
Also speaking,
Head, Ecosystem Developer Experience (EDX), Nokia West Africa, Teemu Kiijärvi
said the iROKOtv app is one of the more interesting additions to the Nokia
Lumia device, which lovers of Nollywood will very much appreciate.
“We are happy that this is coming
first on the Lumia device using the Windows8 OS. This is one of the ways
through which Nokia is championing and encouraging the development of local
apps in the region and Nigeria as well. Aside from the serious work, users of
the Lumia windows phone 8 who have a subscription on iROKOtv PLUS can access
the website to get the latest news in Nollywood and also the latest movies and
have some form of entertainment even while on the go”, he said.
The partnership extends to iROKO
Partners’ music site, iROKING, the leading platform for African music. Nokia
Asha users will also have access to over 35,000 tracks from 400+ recording
artistes anytime, anywhere via Nokia Browser.
Remmy Nweke/DSBNews
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