The
acclaimed largest online distributor of Nigerian movies and music, said its
South African office located in Maboneng precinct, would house a team of up to five
and will be a regional hub for iROKO Partners with specific focus on the
development of new business partnerships, working closer with key South African
media agencies and the sourcing of new content for its popular movie and music
platforms, iROKOtv
and iROKING.
A press statement made available to DigitalSENSE
Business News quoted the head, iROKO Partners Johannesburg
office, Ms Genevieve Dumorne, giving
reasons the South African office has become cogent.
“We’ve
come to South Africa to work closely with the continent’s leading media
agencies, advertisers and content providers. The entertainment and tech
scene in South Africa is mature, dynamic and exciting – we’ll be looking to see
not only what we can learn from it, but also what we can contribute to it with
iROKOtv and iROKING – two of the continent’s leading online entertainment
distribution platforms,” she explained.
She noted that in 2012, iROKO Partners’ music platform, iROKING,
announced its first partnership with a South African-based company with the
launch of a mobile music site for GoMetro, the mobi
site for commuter rail agency, Metrorail.
The
VC-backed tech and entertainment company, launched in Nigeria in 2010, has
offices in Lagos, London and New York and is now looking to increase its
presence in Africa, starting with Johannesburg.
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