Ericsson join forces with AVICII on crowd-sourced song

It was a thrilling moment at the Ericsson stand during the 2013 Consumer Electronics Show (CES) in Las Vegas as Ericsson and super DJ and producer Avicii teamed up to create the world’s first crowd-sourced hit song.

 

This initiative began with a call-to-action which enables fans to contribute sounds starting January 9, 2013.

DigitalSENSE Business News gathered that case study shows music industry in forefront of new business models and collaborative environment in the networked society.

Ericsson therefore collaborated with world-famous DJ and producer Avicii to show how the Networked Society enables innovation and business transformation.

The Networked Society is Ericsson’s description of a world where real-time connectivity between people, places and things enables new ways of doing business and accessing entertainment.

Also, the entertainment industry was reported to be a proven success in embracing new models, beginning with digital distribution. 

According to sources at Ericsson, this project is a prime example that now takes a further step into creation and production, hence, Ericsson will use this project as a proof point in conversations with other industries.

Avicii is a young, progressive artist who has already tested new ground in ways of working and creating music. Even as his fan base grew from nothing to tens of millions on social media alone, with his two recent hit singles on label Universal Music Sweden.

He was recently ranked as the second-most influential under-30 person in music by Forbes magazine.

“The project begins with asking Avicii’s fans and producers from all over the world to contribute sound files over the internet.  The ‘Avicii x You’ project launches globally January 9. Avicii will act as executive producer, curating content like the bassline, effects, melody, rhythms, and vocals from contributors. He will then create the world’s first “crowdsourced” hit song, with a release date February 26, 2013,” according to Forbes.

Additionally, Avicii was quoted as saying “I am thrilled to ask my fans to be part of my creative process.  We’re taking music production and distribution – and probably performance – to the next level.”

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