Mouka partners online stores for product sales

Mouka Limited, a bedding manufacturer has partnered two online stores in Nigeria, namely Konga.com and Jumia.com, to provide more convenient way of payment for its customers as well as increase its product sales.

The platform, DigitalSENSE Business News gathered, would serve as a virtual Mouka store designed to mirror the experience of a live store with user friendly features.

Managing Director, Mouka Limited, Mrs. Peju Adebajo said that the online payment platform is in line with the company’s objective in delivering on its brand promise of adding comfort to life.

She explained that the platform is another innovation to its business practice, in order to meet the challenges of the 21st century consumer with rapidly changing lifestyle and expectations. 

According to her, this innovation will enable its teeming customers to buy Mouka products online from the comfort of their homes and offices. 

"With this development, Mouka Limited becomes the first company within Nigeria polyurethane industry to achieve this commendable feat of giving consumers the option of shopping on their favourite online shop," she said. Noting that as a leading company in its category, Mouka will ensure that it delivers on its brand promise always and continue to put its stakeholders and customers first in all dealings. 

"I, therefore, implore customers to avail themselves of this opportunity to reduce the risk associated with carrying cash around and the hassles associated with looking for a place to buy their mattresses and other bedding accessories,” she said.

For over five decades, she pointed out that Mouka has been manufacturing top quality mattresses, sheeting, pillows, polyurethane blocks and other foam materials for industrial and domestic use.

“The Mouka promise is to deliver durable and quality products for the Nigerian and rest of West African market as it delivers on high comfort and high quality products, in line with keeping to its promise of innovation,” Adebajo pledged.

The Chief Commercial Officer, Mouka Foam Nigeria Limited, Mr. Jude Abonu added that the online platform offers a unique shopping experience for every customer.

According to him, this platform is for the new crop of customers emerging in the Nigerian  consumer space who have need for speed and a one stop on line platform that allows them to shop conveniently.
 
“The company will be partnering with leading online stores including Konga and Jumia. All consumers need do is visit http://www.mouka.com/shop-mouka.html and begin to enjoy Mouka’s range of high quality products from the convenience of their internet connected devices,” he said.
 
Correspondent/DigitalSENSE Business News
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ECOWAS countries earn N29.6bn tobacco taxes in 2012

The 15-member countries of the Economic Community of West Africa States (ECOWAS) may have earned $187 million, about N29,6 billion, from tobacco taxes, excises and Value Added Tax in 2012 alone.

Disclosing this to DigitalSENSE Business News (DSBNews) in response “What would a world with no legal tobacco industry really look like?” to the World No Tobacco Day 2013 commemorate on Wednesday, May 29, the British American Tobacco (BAT) said that in West Africa alone, governments across the region earned $187m as tobacco related taxes in the last year.

The Group Head, Corporate and Regulatory Affairs, BAT, Mr. Kingsley Wheaton, who endorsed the response, affirmed that “In West Africa alone, the tobacco industry has generated more than $187million for governments, through income tax, excise and VAT on tobacco products in 2012.”

He also said that globally, governments have generated $200billion per year in taxes related to tobacco.

“That’s the figure generated in tobacco taxes globally each year, more than seven times the profit of the global industry,” Wheaton declared.

As said by him, industry support to tackle tobacco trafficking and associated criminality, has resulted in working closely with governments and law enforcement agencies to tackle illegal tobacco. 

He also said that Europol, Interpol and the FBI have stated that among those who traffic illegal tobacco some also deal in money laundering, drugs, human trafficking and fund terrorist organisations. 

“In West Africa, we collaborate with various government agencies including custom agencies, consumer protection agencies and the Joint Port Control Unit (JPCU) in tackling illicit trade in tobacco,” he said.

 Pointing out that it’s a worrying fact that illegal cigarettes have been found to contain dead insects and animal excrement. 

“We work tirelessly to manage the integrity of our entire supply chain from the seed that’s put in the ground through to the packets of our products sold on the shelves,” Wheaton said.

In addition, BAT said millions of employees would lose their jobs and have their livelihoods impacted since BAT create jobs and support business in West Africa through its own workforce and through entrepreneurs and employees involved in the supply chain.

“Our development of the industry has led to economic opportunities for hundreds of thousands of West Africans; from the workforce of our distributors, wholesalers and retailers, to suppliers  of materials such as tobacco leaf farmers, and providers of services such as haulage,” he explained.

Remmy Nweke/ DigitalSENSE Business News (DSBNews)

 

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Mouka foam new baby products hit market

Mouka Foam Nigeria Limited, one of the Nigeria’s leading foam and bedding manufacturers has launched its new baby range of products into the market.

These include the baby bliss, Abbie and Dyno, according to officials, who said that the launch was to reiterate Muoka’s commitment to adding comfort to lives and support for the Nigerian child.

Managing Director, Mouka Foam Nigeria Limited, Mrs. Peju Adebajo told DigitalSENSE Business News at the unveiling that the Baby Dyno, for instance, is specially made out of cotton material that is suitable for the child’s delicate skin and comes with baby friendly designs.

“I am particularly pleased that Mouka as part of its commitment to giving back to the society and ensuring the well-being of Nigerians is seen as partner to  Government and the society at large in providing good health for the citizenry,” she said.

Mrs. Adebajo added that the launch was a unique opportunity to acknowledge the Nigerian child and promote the well-being.

“As you are aware, proper nutrition and adequate sleep are key factors to the developmental growth of children in their formative years. Hence, we realized the need to add comfort to the lives of our children and no other day would be more appropriate for launching this new baby range product than the Children’s Day. 

A day dedicated globally in honor of our children, tomorrow’s leaders,” she said.

The launch which took place at the company’s head office in Ikeja witnessed pupils from different primary schools in Lagos hosted to lots of celebration, namely music, food, drink and fun.

Some of the participating schools include Maryland Primary School, Maryland; Olusosun Primary School, Ikeja; Praiseville Junior Montesori School, Mafoluku; Agidingbi Nursery & Primary school, Ikeja and  Local Government Primary School, Oworonshoki.

One of the teachers at the Local Government Primary School, Oworonshoki, Philomena Modupe appreciated the management of Mouka Foam for its commitment to the support of the Nigerian child.

“I thank Mouka Foam for launching all these wonderful products for our children and most importantly for the children’s day celebration. You can see, we are having so much fun here. The children are really happy. As you know a happy child is a healthy child ready to learn. Even the new baby product range is very needful in the daycare, nursery schools and at home too. We appreciate what Mouka Foam is doing for the well-being of the young generation very much,” she said.

Remmy Nweke/DigitalSENSE Business News
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MTN’s Facebook page records 1millionth followers in Nigeria

Leading mobile Information and Communications Technology (ICT) company, MTN Nigeria, has recorded the 1 millionth followers on its Facebook fan page as at Sunday, May 26, 2013.

With this development, MTN’s Facebook fan page has become one of the most popular fan pages on Facebook in Nigeria.

DigitalSENSEBusiness News gathered that it took the mobile network operator three years to achieve this feat, despite having over 47,440,991 million mobile subscribers across the country as at December 2012.

Also gathered was that the Facebook page, was created in 2010 as part of the company’s broad efforts to actively engage different categories of its stakeholders.

Official sources informed DigitalSENSEBusiness News that the Facebook page and the company’s official Twitter handle, @MTNNG, were adopted to engage the youth and young adults who are increasingly taking to the social media following the liberalization of access to the Internet by telecom operators, led by MTN.

According to the Corporate Services Executive, MTN, Mr. Akinwale Goodluck, the two social media platforms enjoyed rapid growth in the run-up to the company’s tenth anniversary in 2011, as they became viable platforms for priming the public for the various activities lined up for commemorating the anniversary. 

“The platforms have continued on a steady growth path ever since,” he said excitedly.

Stressing that following the success of the first two platforms, MTN created another Twitter account at www.twitter.com/MTN180, mostly dedicated to resolving customer service related issues.

In addition, he said, MTN has also established a significant presence on other popular social media platforms, including YouTube, LinkedIn, Google+ and most recently, on Instagram.

“Our Fan page on Facebook, MTNLoaded, our two official Twitter handles, @MTNNG, and @MTN180, have  proven to be very useful to us for listening to, learning from, and connecting with our Internet-savvy customers and the general public,” said Mr. Akinwale Goodluck, Corporate Services Executive, MTN.

Further, he said the Facebook page has particularly been very helpful to the company in feeling the pulse of its numerous customers, and receiving useful feedback to enable the company meet and exceed the expectations of its customers.

“For us at MTN, being on the social media is not a fad. It is motivated by a need to get closer to our customers and meet their yearnings by listening to what they want us to be, or do for them. Our involvement in social media is with a view to creating an overwhelmingly positive experience for our customers. 

Goodluck noted that recently, MTN also organized one of the most successful dance video competitions in Nigeria when it asked the online followers to create their own version of the MTN I-Don-Port commercial. 

“The response was very positive and we gave out Blackberry Z10 phones and gift vouchers worth N150,000 to 40 dance groups spread across the nation,” he said.

He further explained that MTN’s commitment to social media also explains why we have created another Twitter handle, @MTN180, dedicated solely to responding to any service issue that customers may have.

“We are pleased with the results we have achieved so far and we thank all our online fans who follow us and communicate with us on a daily basis.  Our promise is that we will continue to seek out new ways to delight our customers” he said.

 
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