Qualcomm synonymous with history of first – CMO

Dan Novak, vice president, global marketing, PR and Communications, Anand
Chandrasekher, Senior Vice President and Chief Marketing Officer,
both of Qualcomm Incorporated during a session at editors week in
San Diego, California, USA.  pix Remmy Nweke in California

Technology giant, Qualcomm has the history of being the first on its evolutionary products, says the Senior Vice President and Chief Marketing Officer (CMO) of Qualcomm Incorporated, Mr. Anand Chandrasekher.

“We have the history of first,” says Anand, stressing Qualcomm’s modem technology leadership.

He made this assertion at the presentation he made to the group of technology editors attending this year’s Qualcomm Editors week at the company’s headquarters in San Diego, California, United States, tagged “Qualcomm: Transforming Lives, Reshaping Industries.”

According to him, Mobile is redefining computing and Qualcomm is not waiting for others to lead the way, as the company is practically showing the way and future roadmap.

He highlighted the fact that mobility is the largest technology platform inhuman history, noting that since Qualcomm was founded some 27 years ago, it has consistently shown the path to innovative technologies by driving the evolution of mobile.

This, he said, is also achieved by enabling high-speed data networks and devices that today are redefining not only mobile, but also computing.

The evolution, he notes has traversed from mobile handsets to smart phones and laptops and definitely to Television viewing on mobiles.

Qualcomm, the Chief Marketing Officer said, owns several technology keys that drives the world today.

“We own the key technologies in the follow blocks, namely Digital Signal Processor (DSP), Graphic Processing Unit (GPU), Central Processing Unit (CPU), Third Generation (3G)-Long-Term Evolution (LTE), connectivity, Location and Radio Frequency (RF),” he said.

In furtherance of his position, the CMO pointed out that Qualcomm currently have over 5550 LTE original equipment manufacturers (OEM) devices that are acceptable on its LTE chips.

He explained in company of the Vice president for Global Marketing, Public Relations and Communications, Mr. Dan Novak that having a unique IP allows Qualcomm to do better work than any known competition.

Adding that small cell everywhere involves low cost, small size and ease to deploy and that is the future outlook of Qualcomm, considering that Internet of everything means that everyone around us is increasingly becoming intelligent and connected.

Also speaking, Mr. Novak said that in-house experts from various departments and outside have been lined up to interact with the editors, even as relevant questions on current and future outlook of the company would be answered.

He recalls that in July 1985, seven industry veterans came together in the den of Dr. Irwin Jacobs’ San Diego home to discuss how best to build “Quality Communications” and outlined a plan that has evolved into one of the telecommunications giant today known as Qualcomm Incorporated.

Qualcomm, he noted, began by providing contract research and development services, with limited product manufacturing, for the wireless telecommunications market, resulting in OmniTRACS which has grown into the largest satellite-based commercial mobile system for the transportation industry today.

The company, DigitalSENSE Business News gathered has patent and extensively licensed portfolio in the industry with over 195 licensees.

Qualcomm currently plays key role in adoption and growth of 3G and next-generation wireless across the world.

Remmy Nweke

... Making SENSE of digital revolution!