Google certifies RainyLemon on analytics
Lead Consultant at RainyLemon Ltd, Mr. Abiodun Thorpe
disclosed this to DigitalSENSE Business News, saying “we are really excited about this, which
means RainyLemon have gone through the rigorous approval process of Google
Analytics and have joined the elite group of 320 Analytics specialists in 52
countries across the world and its good to know that RainyLemon is the first
company certified by Google in Western and Eastern Africa.”
He explained that Google
Analytics generates detailed statistics about a website's traffic and traffic
sources and measures conversions and sales, thereby tracking visitors from all
referrers, including search engines and social networks, direct visits and
referring sites. It also displays advertising, pay-per-click networks, email
marketing and digital collaterals.
Pointing out that digital campaigns and
analytics are arguably new in this part, and his company could
help clients in identifying the barriers preventing browsers from converting
into customers and how best to remove those barriers.
“The result is
insights that improve your website conversion rates and sales or metrics that
matters most to you,” he said, even as he noted there are some paid services
from Google Analytics Certified Partners, which include digital strategy planning
and analytics; customised implementations, digital campaign tracking,
website and landing page optimizations, customised dashboard development and live
onsite training among others.
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