Official FIFA Worldwide partner, the Emirates Airline, has taken
its game to the next level by naming the football legend, Edson Arantes do
Nascimento, popularly known as Pelé of Brazil as one of its Global Ambassador,
reports DigitalSENSE Business
News.
Confirming this to DigitalSENSE Business News, Emirates
Corporate Communications Lead, Hannah Burden-Hamer, also said that the
appointment of Brazilian football legend Pelé coincides with the
highly-anticipated FIFA World Cup, to be hosted this summer in Brazil.
Also, Burden-Hamer hinted DigitalSENSE Business News, that
Emirates partnered Pelé on its global campaign to showcase the connections that
Emirates creates between people, places and passions around the world, most
especially through its sponsorship of sports, as well as its operations as an
airline.
At a media conference in Dubai, attended by Pelé at the home
of Emirates airline, DigitalSENSE
Business News gathered that as part of the agreement, the two parties would
work together on a number of initiatives over the coming months.
DigitalSENSE
Business News recalls that this marks the second time Emirates is engaging
a Global Ambassador to complement its FIFA World Cup campaign. The first was that
of Franz Beckenbauer, during the 2006 tournament in Germany.
Partnering with such prominent sports figures, DigitalSENSE Business News gathered,
enables Emirates t strengthen and bring to life the many ways sports inspires
and unites people and ideas around the world.
Divisional Senior Vice President, Commercial Operations,
Emirates Airline, His Highness (HH) Sheikh Majid Al Mualla, noted that Pelé is
a global icon, recognised, respected, and an inspiration to people around the
world.
“He represents the best values of ‘the beautiful game’ of
football, not only because he was a great player, but also because he uses the
power of sports to connect people – with each other, with communities, and with
opportunities,” he said.
Further, he pointed out that in many ways, Pelé stands for
the same values that Emirates does, hence, he is the ideal choice for Emirates global
ambassador.
“We are thrilled that we will be partnering with him,” he asserted,
just as Emirates is also linked to Pelé through the airline’s sponsorship of
the Cosmos team in New York City, where he is honorary chairman.
Reacting, Pelé described Emirates as one of the most
outstanding brands in global sports today, and having just flown on Emirates’
A380 from Zurich to Dubai, said the personal experience is an outstanding
airline.
“It would be great if Emirates would fly the A380 to Brazil
for the FIFA World Cup! My flight was very comfortable and it was delightful to
be onboard with their helpful and friendly staff. And with such an
international mix of passengers, Emirates is truly a global airline just like
the global game of football. Emirates is a proud supporter of sports around the
world, and I am honoured to be its Global Ambassador,” Pele said.
Ayo Omidele/GEE
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