Airtel Nigeria has disclosed its splashing over N4 billion
worth of airtime for Nigerians in a new mega-consumer promo in partnership with
Seven-up Bottling Company Plc, reports DigitalSENSE Business News.
The promo, DigitalSENSE
Business News gathered is open for 60 days between January 20 and March 22,
2014, and offers consumers who purchase any of Pepsi, Mirinda, 7-Up, Teem or
Mountain Dewcarbonated drinks from the stable of the soft drinks producer,
instant Airtel free airtime.
General Manager, Value Added Services (VAS), Airtel Nigeria,
Mr. Victor Bannerman-Chedid, told DigitalSENSE
Business News that the promo is an in-depth demonstration of the company’s
customer-centric culture which translates to multi-faceted exciting packages
and offerings.
He emphasised that Airtel is a true pro-people telecoms
company based on the various channels through which it strives toenrich the
lives of Nigerians, recalling that Airtel only recently concluded another
exciting promo in which every customer was a winner.
The partnership between Pepsi and Airtel, he told DigitalSENSE Business News is
one of the most exciting things to happen to the Nigerian consumer in recent
time.
“We are happy to begin the New Year on a very promising and
positive note for the good of the Nigerian consumer. We recognize their
importance and the immense roles they play in the success of
our businesses,” he said.
According to him, the partnership would see Nigerian
consumers winning airtime for every glass bottle of Pepsi, Mirinda, 7Up, Teem
and Mountain Dew purchased in the next 60 days.
He explained that the promo tagged ‘Everybody is a Winner’
is that each crown cock would bear a pin number which is revealed when a
consumer peels off the inner bottle covering of any of the carbonated soft
drinks.
Then, such a consumer could dial the revealed PIN number for
instant recharge of one minute Airtel airtime for both on-net and off-net
calls.
He said that for consumers who are not on the Airtel network,
the PIN number entitles them to a free SIM card that on activation will enable
the consumer to enjoy the free airtime. Consumers can redeem up to three free
airtime crowns per day and each recharge is valid for three days.
“In addition, the airtime has pass over value as a customer
may decide to give it to friends or family members as a show of love. It is
also redeemable within 30 days after promo window closes,” he said.
Ayo Omidele/GEE
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