In the
world of internet marketing, there remains one unresolved and heated debate:
Search Engine Marketing (SEM) or Search Engine Optimisation (SEO)? If you are
not an internet marketer yourself, this will undoubtedly sound like nothing
more than a gibberish combination of letters. Luckily, I am going to explain
these two and show you how they help you boost your pay per click earnings.
What is
SEO and how does it affect my internet business?
If you
already own a website and do not know what SEO means, you have been doing
yourself a great disservice. SEO is the acronym for Search Engine Optimization,
which is a very technical process by which an internet marketer or a website
owner seeks to boost a website’s presence or visibility in a search engine.
The aim
of search engine optimization is to increase the website’s ranking on search
engines, thus taking advantage of the organic - a term used to mean ‘unpaid’
search results from search engines. SEO, therefore, is such a big deal among
internet marketers because it stands for everything they believe in.
Professional
internet marketers will tell you that organic search results beat paid search
results any day, as people are more inclined to visit pages they searched out
themselves in favour of those paid links that hover around the edges of search
results. However, it has also been found that the number of curious surfers who
turn out to be eventual buyers tends to be lower for the organic searches as
compared to the paid searches.
The
Concept of Search Engine Marketing (SEM) and how it boosts your pay per click
earnings
Though
the aim of SEO and SEM is the same, they approach their objectives from different
angles.
While search engine optimization focuses on organic searches, SEM
promotes the internet business by placing adverts about the business on search
engines. This method, of course, comes at a cost to the internet marketer, and
is thus a paid marketing campaign. It is quite easy to find a SEM search result
on a search engine. They are usually the ones at the right hand side of the
search results page. Sometimes, though, it is possible for them to hover at the
top of organic searches, in which case they are usually highlighted.
Search
engine marketing has a higher rate of conversion of browsers to clients by 2.03
per cent compared to search engine optimization, which reportedly has 1.26 per
cent, as was found in a 2009 Engine Ready survey.
Also, people
who navigated to an internet business page through these paid or sponsored
links, tended to spend more than those who arrived through the organic search
engines. It becomes easy to understand why it is important to boost your pay
per click earnings by any means possible.
Unfortunately,
despite the obvious advantages of pay per click advertising campaigns, SEM is
still quite expensive to operate. It’s a whole complicated route where the
business owners have to purchase the keywords they need to use for their
advertising campaigns. There have been situations where business owners buy
keywords and later find out that the keywords are not as effective as they
would have liked. This would mean buying a fresh set of keywords. It could be
quite challenging, especially for new businesses just beginning to use a pay
per click programme.
Using
pay per click to leverage your online business involves a lot of professional
experience. Even though there may be some pitfalls and hurdles, learning from
professionals could help. There are several articles on www.cfagbata.com which
would help the beginner, small business owner to make maximum use of the
internet as a launch pad for profit.
Here are
FIVE of the best tips you could ever use to boost your pay per click earnings
for your business website:
1. Keep an open mind about choosing the
keywords to boost your pay per click earnings
I have
met a couple of people who think they have gotten the keyword game all figured
out. It is very easy to rationalize that for your keyword, you just need to
figure a way to merge your business name, what your business does your
competitors and some other ‘relevant’ data and come up with the perfect keyword
mix. Sometimes, it is easy to believe we can second-guess the online populace and
anticipate their keywords. Unfortunately, this is not always the case.
I find
that the best way to get the best keywords for your target customers is to talk
with some of the customers you already have and find out the keywords they used
to locate your business. That way, you could streamline your business towards a
more specific audience. Note that broader keywords are usually expensive, so a
survey of this kind would go a long way to cut the cost of the campaign and
help boost your pay per click earnings.
2. Never Underestimate your keyword tools
Google
makes it all easier. Read up Google’s suggestions for effectively targeting of
your niche with your keywords. Furthermore, you may even get an idea of what
keywords your competitors bid on and make your keyword choice based on such
privileged information. To do this, get your own free copy of SEMRush, which
shows you what others are bidding for. This info may be useful for you to boost
your pay per click earnings. However a cautionary note: don’t rely too much on
this information; sometimes it could be fatally inaccurate.
You may
also consider following the Google Trends, which gives you a history of
keywords and possible keywords that may be making a comeback. This will give
you the edge of bidding for the keywords before the price shoots up.
3. To boost your pay per click earnings,
make your ads compelling
When you
are writing the advert copy for your pay per click campaign, ensure that it is
one that is free of typos, grammar errors and gets straight to the point.
That
said, you should always boost your pay per click earnings by putting in an
offer that inspires action. For example, you could include free shipping
offers, or a discount or promos that are likely to catch the eye of the
potential customer. You should also monitor this approach to see if it actually
did boost your pay per click earnings by running a comparison between when
there were no incentives and when you inserted the incentives.
4. Maximize and boost your pay per click
earnings by reducing the wasted clicks
If you
have ever run a pay per click advert, then you would have found out that some
browsers click without ever purchasing anything. Of course, this is an
occupational hazard, and one must live with it. However, if you wish to make
the most of your bid to boost your pay per click earnings, you may need to be
more exclusive in your adverts.
As an
example, instead of putting up an advert inviting everyone that needs a credit
card, you may cut the inflow to exclude internet users with poor credit
ratings.
5. Ensure your Adverts Lead to your
Landing page
Unfortunately,
some businesses would have been earning more than they currently are, were it
not for the fact that their pay per click adverts do not lead directly to their
landing page. Note that your potential customers have little patience and would
like to be redirected straight to the page that holds the commodity that they
clicked your advert for in the first place. So, if you wish to boost your pay
per click earnings, always ensure that your adverts lead to the landing page.
Thus, if
you advertises brand of video games, ensure that it redirects your customers to
a landing page showing that video game, and not to a general business page.
Pay per
click is a very powerful internet marketing tool. The problem is just that a
lot of people do not know how to do it right. Generally, you should always get
a professional internet marketer to help you out and provide advice when trying
out these things for the first time. However, if you operate a small business,
this may not always be busy. You may wish to learn further ways to boost your
pay per click earnings and also to leverage the internet for your small
business. You can find helpful guides and articles on www.cfagbata.com to show
you how to.
*DigitalMarketing with CFA/DSBNews
... Making SENSE of digital revolution!
No comments:
Post a Comment