Why GTBank, Avios Loyalty reward made a debut

DigitalSENSE Business News:

The Guaranty Trust Bank (GTBank) plc has explained the debut of its loyalty scheme exclusively for GTBank credit card holders, reports DigitalSENSE Business News.

The bank’s Managing director of GTBank; Mr. Segun Agbaje, also told DigitalSENSE Business News that the loyalty scheme is in partnership with Avios, the leading global travel rewards company.

He also said that this initiative is part of GTBank’s overall strategy to bring the best in card products to its customers.

“It will reward international GTBank credit card holders, who are also members of the British Airways Executive Club Programme, for using their cards to pay for purchases using Point of Sale terminals,” he said.

DigitalSENSE Business News recalls that Avios is the global currency of the British Airways Executive Club, which members collect when they book a flight or shop with its partners and now when they spend with their GTBank credit card. 

“With the new GTBank credit card loyalty scheme, every card holder will collect one Avios for every $2 USD on qualified spend on the card. The card holder can use Avios towards flights worldwide with British Airways and one world airline partners,” Agbaje explained.

Stressing that at GTBank, they believe that it is important to anticipate our customers’ desires, and tailor the most rewarding experiences for them.

“The collaboration with Avios to introduce rewards on credit card spending cements our position as the best Bank in Nigeria, in line with our strategy to serve our valued clients locally and globally. We are thrilled to pioneer this initiative which will run till the 26th March, 2015,” he said.

Nick Pilbeam, Director of New Markets and Business Development at Avios, also said they are always looking for new ways to provide British Airways Executive Club members with accessible ways to collect Avios. 

“The partnership with Guaranty Trust Bank is a real step forward for members in Nigeria, providing them with an easy way to build their Avios balance and enjoy the multitude of flight and travel rewards open to them,” he said.

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