Cisco Systems is collaborating with Facebook to help
businesses increase brand recognition and proactively target promotions and
advertisements based on customer preferences and demographics using Wireless
Fidelity (Wi-Fi).
DigitalSENSE Business News reports that the Cisco Connected Mobile Experience (CMX) with Facebook Wi-Fi is currently being piloted by some of the world’s most popular retailers, hotels and other public gathering spots.
The CMX for Facebook Wi-Fi, helps improve the consumer experience,
provides a quick and simple way for consumers to access Wi-Fi by checking in on
Facebook, and gives businesses more opportunities to connect with their
customers.
CMX for Facebook Wi-Fi also, according to officials, provides
businesses with more likes and check-ins for their Facebook Page, increasing
the demographic data on their customers, so they can better serve them.
Equally
the partnership revealed the expansion of the Unified Access portfolio with the
introduction of the Catalyst 3650 access switch designed to accelerate the convergence
of wired and wireless networks and the Aironet 3700 802.11ac wireless access
point for managing next-generation mobile devices in high density environments.
The CMX for Facebook Wi-Fi solution, DigitalSENSE Business News
recalls is built on this Unified Access architecture.
Chuks Egbuna
... Making SENSE of digital revolution!
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