NoTAP DG, Dr. Bindir |
Communication expert, Mr. Adokiye Dagogo-George, has advised
journalists specializing in science technology and innovation reporting to be mindful
of the 35 per cent affirmative action, especially in Nigeria.
Dagogo-George who heads the corporate affairs unit of the National
Office for Technical Acquisition and Promotion (NOTAP) made this observation at
a one-day workshop for media practitioners hosted by NOTAP in Lagos recently.
He said that as part of the strategies to drum the essence
of sciences technology and innovation development to the front burner, things like
scientific discoveries that interest women should be showcase.
According to him, the 35 per cent affirmative action being practiced
in Nigeria by the current administration of President Goodluck Jonathan, makes
it imperative scientific reports that get the attention of women policy makers
will be result oriented.
“Remember that due to the 35 per cent affirmative action
there are more women in policy makers in government in Nigeria today,” he said
as part of his recommendations as one of the means of spurring science
technology and innovation subject in the media.
Dagogo-George further tasks media in the country to exploit
the use of drama or suspense, while keeping the message simple and straight
forward, insisting that by being positive and constructive, persuasive,
passionate as well as futuristic on their job will likely draw attention and
make the kind of impact expected of Nigeria media.
“Be interested in newsroom politics that border more on
human relations and social psychology,” he counseled, emphasizing that media
owners and operators should strive to always ensure a balance in the selection
of what constitutes a publishable news item irrespective of their business
focus.
Science and Technology issues, Dagogo-George said, could
effectively feature even in sports and entertainment magazines, for example,
because development as a subject matter cuts across every human endeavour.
He expressed optimism that the adoption of human angle in
the selection of lead in reporting science and technology issues, could easily
draw attention of the public and it is very important to establish interest in
the lead to discourage the audience from switching to the next available news
item on radio or TV.
Remmy Nweke/DSBNews
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