Thursday, January 10, 2013

iROKO opens 2013 with new office in South Africa


For a leading African entertainment company, iROKO, it is all about new year new office, as the company opens partners’ office in Johannesburg, South Africa.

The acclaimed largest online distributor of Nigerian movies and music, said its South African office located in Maboneng precinct, would house a team of up to five and will be a regional hub for iROKO Partners with specific focus on the development of new business partnerships, working closer with key South African media agencies and the sourcing of new content for its popular movie and music platforms, iROKOtv and iROKING.  

A press statement made available to DigitalSENSE Business News quoted the head, iROKO Partners Johannesburg office, Ms Genevieve Dumorne, giving reasons the South African office has become cogent.

“We’ve come to South Africa to work closely with the continent’s leading media agencies, advertisers and content providers.  The entertainment and tech scene in South Africa is mature, dynamic and exciting – we’ll be looking to see not only what we can learn from it, but also what we can contribute to it with iROKOtv and iROKING – two of the continent’s leading online entertainment distribution platforms,” she explained.

She noted that in 2012, iROKO Partners’ music platform, iROKING, announced its first partnership with a South African-based company with the launch of a mobile music site for GoMetro, the mobi site for commuter rail agency, Metrorail.  

The VC-backed tech and entertainment company, launched in Nigeria in 2010, has offices in Lagos, London and New York and is now looking to increase its presence in Africa, starting with Johannesburg.


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