MasterCard, Flying Dove partnership incentivises cardholders

For the first time, MasterCard collaborating a local Nigerian retailer, Flying Dove Limited – the authorized distributors for Sony Corporation and owners and operators of Sony Centers in Nigeria. 

The collaboration would see MasterCard incentivize cardholders to make use of electronic payment solutions in order to support the Central Bank of Nigeria’s (CBN) move towards a cashless economy.

This partnership, industry observers say signals the first cashless initiative of its nature in Nigeria for MasterCard, adding that this supports MasterCard’s vision to accelerate the move towards more convenient and safer payment methods for consumers, and to then showcase the success of the collaboration to the wider Nigerian business sector.

Country manager, West Africa at MasterCard Worldwide, Omokehinde Ojomuyide, says its cardholders will qualify for a 5 per cent discount on the purchase of any item at Sony Centers across Nigeria.

In addition, and as part of the alliance with MasterCard, Sony Center staff will undergo card acceptance and fraud prevention training. 

“We will also be supporting Flying Dove by marketing the discount offer, further showcasing the benefits of moving towards electronic payments to our cardholders,” the manager said.

Equally speaking, Managing Director, Flying Dove Limited, Ashok Jain, says the working alongside MasterCard has allowed the company, as a retail leader in Nigeria, to further solidify its position in the local market.

“Our vision is to help make payments in all of the Sony Centers more convenient, easierand safer for customers and the Sony Center staff,” he said.

Remmy Nweke

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