Samsung Galaxy 11 in town, rewards local consumers

DigitalSENSE Business News:

 

Samsung Electronics West Africa has kicked off its Galaxy 11 campaign in Nigeria with a series of consumer engagement activities which opened at the Ikeja City Mall in Alausa-Lagos on Thursday, May 29 and is expected to last till Thursday, June 5, 2014, reports DigitalSENSE Business News.

Participating consumers in the campaign, officials told DigitalSENSE Business News, have the chance of winning fantastic gifts, freebies and prizes, including the new Galaxy S5.

DigitalSENSE Business News notes that Samsung’s brand ambassadors, Banky W and Kate Henshaw as well as other celebrity star attractions also visited the location on select days to engage attendees at the week-long event.

Designed to deepen consumer engagement and help customers utilize the newest Samsung Galaxy devices in unlockinguseful and entertaining experiences, Galaxy 11 is a multi-platform global marketing campaignthat deploys elements of fantasy in telling the story of attempts by 13 international football playersto save the planet from alien dominationin a virtual “winner takes Earth” match.

Featured within the campaign is a “Galaxy 11 Team Training” video, which provides consumers and football fans alike witha peek into the exciting and rigorous training that the Franz Beckenbauer-led Galaxy 11 team players, including Iker Casillas, Lionel Messi, Cristiano Ronaldo and Nigeria’s Victor Moses, are undertaking in preparation for their match against the aliens, using the Galaxy S5, Gear 2 and the fitness band, Gear Fit as secret weapons.

The training video highlights how features of the latest Galaxy devices, including water resistance, enhanced auto-focus and heart-rate monitoring capability, help the team perform at their very best, and can be viewed on the Galaxy 11 campaign website, as well as across Samsung Mobile social channels.

Managing Director of Samsung Electronics West Africa, Mr. Brovo Kim, said the Galaxy 11 campaign represents the latest example of Samsung’s approach to developing innovative promotions that leverage its people-inspired technology while uniting fans’ passions and helping to enhance their everyday experiences in new ways.

“Football is one of the most popular sports in the world and at Samsung, we recognizeits power as a unifying force to rally and connect Nigeria’s passionate fans. Through this unique campaign, we want to combine Nigerians’ universal love for the game and our Galaxy range of devices towards deepening our relationship with our consumers,” he said.

Nenye Dom/GEE

... Making SENSE of digital revolution!