LG Electronics, Incorporated has shown its
readiness to navigate the Television landscape with superior picture quality,
at the Consumer Electronic Show (CES) 2014, reports DigitalSENSE Business News.
The emergence of new cutting-edge technologies
able to render imagery as never before, according to LG official, was in a bid
to encourage quality viewership due to the dwindling buzz.
Also, LG used the CES 2014, to showcase the
HDTV market landscape, which has been undergoing more changes than ever, even
as LG, sees as essential to communicate the benefits and purpose of these
emerging technologies to allow consumers to confidently choose the TV that’s
right for them.
The General Manager, Home Entertainment
division, LG Electronics for West Africa operations, Mr. Steve Ryu, told DigitalSENSE Business News that the future of TV market industry is driven by
three key technologies at the moment; namely the lion’s share of the television
market today still belongs to LED LCD TVs.
“These use light-emitting diodes to light up
the LCD screen and offer the widest array of price points, sizes and features.
LCD TVs still exhibit imperfections when displaying rapid motion, as in sports
and because of the nature of the technology, the color black is represented by
dark grey.
Also,
he said, between superior quality technologies like the Organic Light-Emitting
Diode (OLED) and Ultra High Definition (Ultra HD) is that both had the effect
of new game-changers such as intuitive Operating System (OS) and curved screens
will all have their part to play besides higher resolution, panel technology is
seen as some changes to make them look brighter, sharper, more immersive, these
technologies are not mutually exclusive and in most cases exist side-by-side.
"We are fully committed to bringing next
generation technologies to the Nigerian market," he declared, pointing out
that the next-generation display technology and the advanced ultra-thin depth
of 4.3mm come with a unique curved design which represents a new era in home
entertainment.
“It must be seen to be believed," he
said, emphasising that rather than using a new or different display technology,
Ultra HDTVs are LED LCD models that ‘cram’ more pixels onto the screen.
As said by him, with more pixels in a given
area, images are sharper and more-detailed than on regular HD TVs, hence the
known 4K TVs affords consumer to have Ultra HD sets which have four times the
resolution (3840 x 2160 pixels) of traditional HD TVs (1920 x 1080
pixels).
For the Managing Director, Fouani Nigeria
Limited, Mr. Mohammed Fouani, whose office is the largest LG major dealer in
Nigeria, “Our groundbreaking curved OLED TV marks the beginning of a whole new
era in home entertainment. Its IMAX-like curvature guarantees an amazingly
immersive and comfortable viewing experience. Indeed, it is a point of
pride that we were able to bring the curved OLED TV into the Nigerian market
and we will continue to expand and improve our industry leading television
technology.”
Chuks Egbuna/GEE
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