Sunday, April 13, 2014

MasterCard engages Nigerian users for UEFA Champions League



MasterCard cardholders in Nigeria now have an opportunity to win an all-expense paid trip to Lisbon, Portugal to watch the UEFA Champions League Final Lisbon 2014 as a part of the Priceless Africa platform launched in the country in September 2013, reports DigitalSENSE Business News.

The campaign tagged “Win a trip, few can win” beckons on MasterCard prepaid, debit and credit cardholders from across Nigeria to share unique stories showcasing how using their MasterCard product has positively impacted their lives.

Also, DigitalSENSE Business News gathered that the entries will be reviewed by a panel of judges and after six weeks, the selected finalists’ entries will be posted on social media for consumers to cast the deciding vote for their favourite stories. The top four finalists will be selected to attend UEFA Champions League Final at the Estádio do Sport Lisboa e Benfica on Saturday 24 May.

Vice President and Area Business Head, MasterCard West Africa, Ms Omokehinde Ojomuyide told DigitalSENSE Business News Nigeria already appreciates the immense benefits that cashless transactions have to offer and this campaign could not have come at a better time, when more and more consumers are embracing the security and convenience of electronic payments.
“As we make strides towards a world beyond cash in Nigeria and across Africa, we create opportunities like these to reward our valued consumers with unique experiences across diverse passion points and encourage them to shift from cash to electronic payments,” she said.

MasterCard cardholders are invited to share their short stories over a period of six weeks.


MasterCard launched the Priceless Africa consumer loyalty platform in Nigeria, in addition to six other African markets. The launch in Nigeria saw the country join the current 26 MasterCard Priceless destinations across the globe, and offers consumers in Nigeria the best in luxurious beach retreats, food and dining discount offers at selected restaurants, unforgettable entertainment experiences, travel and shopping experiences from around the world, and access to exciting sporting events.

... Making SENSE of digital revolution!

No comments: