Etisalat takes Easyblaze on 24-State experiential tour

Wael Ammar, chief commercial officer, Etisalat Nigeria

Etisalat Nigeria commenced this week a 24-state experiential tour campaign of its 3.75G High Speed Packet Access (HSPA) broadband service popularly known as Easyblaze and which is expected to soar up its mobile broadband market.

Confirming this to DigitalSENSE Business News, the Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar said Easyblaze experiential tour is in partnership with Qualcomm, leading manufacturer of wireless chipset and software technology, the Opera Group, makers of the world’s most famous mobile browser opera mini, social networking site Facebook, and technology companies Samsung, Nokia, Sony, Huawei and Techno.

He also said the tour has been designed to give both current and prospective customers the opportunity to fully experience the Easyblaze broadband service on a variety of internet-enabled devices; smartphones, tablets, laptops, and MiFi hotspots.

Ammar explained that Easyblaze 3.75G offers high speed data of up to 42mbps, allowing Etisalat customers achieve high speed internet access, faster file downloads, video calling and streaming and other related activities.

He stressed that Etisalat is now set to take ‘speed to town’ with the experiential tour campaign to major cities in the country.

The reason behind the tour, he said, is for current and potential subscribers to experience first-hand the quality and speed Easyblaze brings.

“Since its launch in September 2011, we have aggressively rolled out the Easyblaze service in major cities in the country offering seamless internet service to our customers,” he said, adding that Etisalat is witnessing a rapid growth in data usage and understand the need for a quality and reliable network.

“We, at Etisalat are committed to matching that need with our efficient and affordable 3.75G network,” he declared.

Ammar pointed out that the first phase of the tour would cover major cities including Lagos, Uyo, Suleja, Warri, Benin, Aba and Port-Harcourt, before the train moves to other cities in the country.

“What we aim to achieve with this campaign is to showcase the ultra fast browsing capabilities of Easyblaze and provide hands-on experience to customers. In addition, customers will get to see that they can enjoy and maximize the full potential of their internet enabled devices and mobile phones,” he said.

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