Sunday, December 1, 2013

Etisalat excites entrepreneurs at Market Access’13


The 2013 Etisalat’s Market Access for Entrepreneurs was exciting moment as this year’s session ended with about 1,000 participants in Lagos on November 21, reports DigitalSENSE Business News.

The event was organized by Etisalat in collaboration with the Enterprise Development Centre (EDC) of the Pan-Atlantic University, to support growth of small and medium enterprises.


DigitalSENSE Business News also gathered that young and upcoming entrepreneurs attended from across the country, which shows an indication of acceptance of Etisalat Market Access as a platform that helps them expand their network, learn how to grow their businesses and showcase their emerging businesses to other business owners, potential clients and leaders from various sectors of the economy.

Director, Business Segment at Etisalat Nigeria, Mr. Lucas Dada said Etisalat was particularly committed to building formidable SMEs in Nigeria, by creating capacity and opportunities for the young business owners to gain access to the larger market.

“Being five years old ourselves, we recognise the importance of a strong start. Etisalat has achieved 16 million subscribers, since its launch in 2008, thanks to customer-focused strategies, innovation and diligence. We have realised that the small and medium enterprises run on their own steam and so there is need for platforms that bring them in contact with big businesses and executives from various sectors,” he said.

Dada pointed out that SMEs could network and build partnerships from the event, noting that previous sessions across the country, have produced success stories of entrepreneurs who expanded their network and went ahead to clinch contracts.


“The Etisalat Market Access is about adding value to the small business owner and in the long run, building Nigeria’s economy,” he reassured.

Remmy Nweke
... Making SENSE of digital revolution!

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