Tuesday, September 4, 2012

Sony renames regional office to MEA



The regional headquarters of Sony Gulf has been renamed ‘Sony Middle East and Africa FZE.’
 
According to a press statement made available to DigitalSENSE News, the change in name which takes immediate effect is intended to reflect the company’s growing market presence in the region.

Since inception in 1989, Sony has been covering mainly the countries in and around the Gulf region, the company’s regional operations have expanded to cover all markets of the Middle East including Pakistan, Turkey and the entire African continent.

“Sony Middle East and Africa FZE will better reflect Sony’s expanding market coverage in the region,” official declared.

DigitalSENSE News recalls that Sony Middle East and Africa FZE is a 100 per cent subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions.

The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Aside stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices.

A network of representative offices in Kenya, Saudi Arabia and Pakistan, in addition to well over 250 accredited third party service centers reinforces Sony’s presence in key markets in the region.

Remmy Nweke 
... Making SENSE of digital revolution!

Monday, September 3, 2012

Nokia, Microsoft boost local developers, students with smartphones





(L-R): Head,  Ecosystem Developer Experience (EDX), Nokia West-Africa, Teemu Kiijarvi;
one of the Imagine Cup Awardees, Oludayo Alli; Marketing & Business Operations Director,
Microsoft Nigeria, Awawu Olumide-Sojinrin; another Imagine Cup Awardees, Timi Okoya;
Segments Marketing Manager, Microsoft Nigeria, Edmond Idokoko and Developer 
& Platform Evangelism Lead, Microsoft Nigeria, Shina Oyetosho, 
at the Microsoft/Nokia Developer/Imagine Cup Phone Awards Press Conference,
held at Microsoft office Monday, September 3rd, 2012.
The management of Nokia West Africa and Microsoft West Africa, jointly on Tuesday gave boost to some 16 student developers in the country with the award of smartphones.

This, the partnership informed DigitalSENSENews after a ceremony in Lagos, was to support application developers to build locally relevant applications for its Windows platform, even as Nokia awarded 10 local independent developers and 6 local student developers Nokia Lumia smartphones.

The award ceremony saw Nokia fulfilling the promise it made to developers at a Microsoft Developer Phone Camp event earlier this year to award each developer who succeeded in publishing an application to the Windows Phone Marketplace after their training with a Nokia Lumia, as well as the top two teams who came out of the Imagine Cup National Finals in Port Harcourt recently.

Mr. Teemu Kiijarvi, Head, Developer Experience, Nokia West Africa, says the partnership is working closely on a global and local level, to create opportunities for entrepreneurs and students to bring their ideas and products into global awareness.

“Both Imagine Cup and the developer training event are great examples of our partnership” he said.
Marketing Lead at Microsoft Nigeria, Awawu Olumide- Sojinrin, said, Nigeria has wealth of talented developers and they were happy to see them being recognised.

“We hope that the Nokia Lumia phones they receive today will inspire them to start thinking about new ideas for the Imagine Cup 2013 competition in Russia next year. We hope that this year’s competition will be the best year yet for Nigeria, and we hope to see more participants than ever before,” Sojinrin said.
DigitalSENSENews recalls that the top two teams from the 2012 Imagine Cup National Finals to be awarded phones are the winning national team, namely, the Team Gravity, who attended the worldwide finals with their project, SwiftER, an emergency response healthcare solution and the second-place team, TechInnovations, who designed a solution called ‘Eye On’ to solve medical issues.

Commenting, one of the Imagine Cup awardees, Oludayo Alli, said he appreciated the partnership of Nokia and Microsoft and hope to see more of this to encourage developers to put in more efforts to the development of apps on the Windows platform.

Remmy Nweke 
... Making SENSE of digital revolution!

PINging syndrome: The effects on tomorrow leaders


An Enugu-based 21-year old undergraduate female student, Oma Izeorah, was recently sent packing for shunning every activity at a place where she had come for a six-month internship, due to her ‘pinging all the way’ attitude. What she was pinging about, no one knew.

Investigations also revealed that even at home, Oma does the same and her parents have talked their hearts out without any success of changing her predicament. Efforts at inquiring from her how she came this way showed that she had not only learnt from fellow students at the campus, but because she simply want to belong. An attitude she is finding really difficult to stop, except if the life battery of her BlackBerry ran out.

Of course, she was not only sacked from her place of internship, but also sent home to Coal City, Enugu to continue her cross. For the parents, it is more or less a lost battle and reversing the Pinging syndrome will really make them glad for life.

Generations come and generations go, yet there seem to have been persistent kind of technologies that pass through each of these generations at a given time. While some get over it, others get hooked thereby becoming a syndrome for them.

So, it becomes imperative to examine what role the Information and Communications Technology (ICT) tools like BlackBerry PIN plays in the lives of Nigerian youths, thus creating a generation of pingers; that’s those who use their BlackBerry PINs to create or exchange information through messaging. In spite of this, generations are known to differ based on the kinds of definition associated with such a given group. And for this generation of pingers, it could be of a given people born and living at about the same time that BlackBerry is holding sway in the global smart phone market. The average period, generally is considered of a generation is about 30 years, during which children grow up and have children of their own.

In every generation there must be a technology evolution that holds firm, thrilling men of all ages. In this century of ICT, otherwise known as 21 century, some enthusiasts of BlackBerry have been classified as the ‘Pinging Generation’ simply because they are seen often than not Pinging away, thereby allowing the tools to take control of them instead of the other way round.

Further investigations by DigitalSENSE News, shows that those caught in the Pinging fever are youths, especially girls from middleclass families who want to show off, mostly at campuses and gathering of peers.

Incidentally, experts say continuous use of BB Messaging unabatedly poses a serious danger for such a class of individuals in the near future, mostly the female folks, who may not do well in school examinations, but are ‘champions’ at Pinging, which some refer to as gossip-on-the-go.

Additional investigations by DigitalSENSE Business News revealed that most youngsters may have lost their adolescence to ‘pinging’ on smart phones. This unprecedented attitudinal behaviour did not get this much without societal support either directly by parents who think it’s the in-thing to buy BB for their children or indirectly accompanied at the point of sale with promos of all sorts from network operators and urge to belong to the happening generation.

There have been promotions that offer Blackberry pingers some free airtimes, a brand new SUV (Sport Utility Vehicle). Thus, just imagine winning an SUV for mere pinging contest, most of which is on BlackBerry smart phone devices. It was not surprising, therefore that recently at the popular Oshodi market, a young girl was knocked down while crossing the railway line; as she listened to music on her BlackBerry and pinging at the same time, therefore, defying all shouts for her attention on the approaching train, which eventually killed her on the spot.

BlackBerry Personal Identification Number (PIN) is a unique eight (8) alpha numeric digit, that could be found in Options from Status, which works with data plan; meaning that without data plan BlackBerry users may not be able to access their electronic mail (email) on the go, BlackBerry browser, third party applications to name a few among other devices features.

Historically, BlackBerry is a line of smartphone devices developed and designed by Research In Motion (RIM), a Canadian firm. The first BlackBerry smartphone was released in 1999. BlackBerry devices are smartphones designed to function as Personal Digital Assistants (PDA), portable media players, internet browsers, gaming devices, cameras and many others. These phones are primarily known for their ability to send and receive electronic mails through ‘push’ emails and instant messages, at the same time maintaining a high level of security through on-device message encryption.

However, to ping requires the pairing of two or more Blackberry phones by exchange of PINs by the owners of such devices, which means acceptance to share information. This information sharing formulae is presumably offer free by the network operators, although BB users have to first, must have had data plans.

BlackBerry devices support a large variety of instant messaging features, with the most popular being the proprietary BlackBerry Messenger (BBM) service.

Though Pinging has connection to usage of BB-PIN, it is not afar from the fact that whenever a message lands, it beeps, thus making a single short ringing sound, or make something such as a bell produce a ringing sound.

At the last count, several youngsters, especially ladies have become victims of BlackBerry smartphone exponent to an extent one man made bold to ask at a media function if this BlackBerry phones are only for the ladies?

DigitalSENSE News recalls that recently a female student of the University of Benin (UNIBEN) was stripped naked for stealing a BlackBerry phone, yet it was in the news also that an 85-year-old woman, just to name a few. So, one wonders what the problem is with Nigerian girls and Blackberry craze.

Speaking to DigitalSENSE Business News on this, the Executive Director, Paradigm Initiative Nigeria (PIN), Mr. Gbenga Sesan, says, there are two angles to whether Nigerian youths use their BlackBerry (BB) personal identification number (PIN) to just ping away, which has effects on the economy as well as youth’s empowerment skills.

According to him, there are those who find empowerment through the tool and those who waste time with it; adding that BB is just a tool, the use we put it to determine if it adds value or not. He stressed that for some young people they use it to network and connect with resources while some just chat away. 

“It’s also affecting attention spans and distracting from work. It reduces productivity when it’s not being put to productive use during work hours,” he observed. 

Ms Maureen Johnson, told DigitalSENSE Business News that why she pings, is to keep busy, get information about stuffs around school, business and other purpose, stressing that she pings about social stuffs too, adding that the girls, ping most.

According to her, this is because most girls like gadgets, even as she is unaware of any side effects in the future.

For another female student, Ms. Ijeoma Opara said that she pings only when she wants to relax and probably chat with friends.

On the kind of stuffs she pings, Ijeoma said social stuffs, maintaining that girls love gadgets, while likely side effects is the level of disturbance one gets. “It disturbs you from paying attention to work and also one might lose focus because too much of everything is bad.”

Co-Founder and Chief Technology Officer, Next2.us; Mobile Product Manager StorySpaces.net; Enterprise & Mobile App Developer; Groks, Emeka Okoye told DigitalSENSE News that BB PIN is a platform for communicating between two or more people. For now, there is no known positive impact on the economy or any empowerment value.

Stressing, “The BB pin is an opportunity, to build content for the youths that will be of value to the economy or empower them.”

Where a youth spends a whole day pinging, some industry observers noted, the chances are that the future is very blink for such a youngster and if the number happens to be on the rise, then the nation’s economy is in jeopardy, and chances of finding girls for ‘wife materials’ may remain a mirage, even to find leaders of tomorrow.

This, also may heighten the already ugly performances of students in examinations, when very often what they ping about does not necessarily add value to their lives, it calls for a rethink.

DigitalSENSE Business News further gathered that there has been a heightened Pinging madness to an extent that even in churches and mosques, which may have warranted a Nigerian musician, Lino Linx in his recent single ‘BlackBerry Madness’ to ask “If your Bible (Holy book) and Blackberry fall into gotta (drainage channel), which one do you pick first?” Despite the fact it has caused lots of disharmony in several homes where many young girls now see Pinging as a way of life and nothing can stop them. Even some can afford to boycott meals, just to Ping away and catch up with the latest chitchat. Yet, chat, they say never finishes. We are waiting anxiously when Lins’ question will have an answer from our youths.

“There are two angles to whether Nigerian youths use their BlackBerry (BB) personal identification number (PIN) to just ping away, which has effects on the economy as well as youth’s empowerment skills.”


... Making SENSE of digital revolution!