The latest Ericsson ConsumerLab research has
shown that Applications (apps) are changing our society, including the way
people live their lives with Information and Communication Technology (ICT).
The research outcome made available to DigitalSENSE Business News
showed that people’s body is fast becoming their new passwords and sensors in
everyday places are some of the trends with far-reaching implications.
Additionally, DigitalSENSE Business News was
informed that video consumption has increased as friends influence highly what people
watch with 2013 coming to an end.
Ericsson ConsumerLab also has identified the
hottest consumer trends for the coming year, 2014, saying that the most
important trend was seeing the mass demand for apps and services across all
industries and societal sectors, which has the potential to fundamentally
change everyday life.
According to Michael Björn, Head of Research
at ConsumerLab, apps change society and
the fast global uptake of smartphones has completely changed the way
people communicate and use the internet.
“Now we enter a new phase of rapidly-diversifying
smartphone use, and people are looking for apps across all sectors of society.
This includes everything from shopping and daycare to communication with
authorities, and transportation. Apps are becoming more important than what
phone you use,” he said.
The research, Mr
Bjorn says Internet experience
has been falling behind voice, an indication that shows smartphone users are
realizing that the signal bars on their phones no longer provide reliable
guidance, since a signal that is adequate for a voice call may not be good
enough for internet services.
“Our research found that the lowest satisfaction
is with the internet quality experienced on the subway,” he asserted.
Nenye Dom/GEE... Making SENSE of digital revolution!
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